Omni-Channel Expansion Fad International has launched thelevele.com to complement its 48-store footprint, signaling a strong online presence and multi-channel sales strategy. This creates growth opportunities to cross-sell fashion and beauty products online to both existing Saudi and GCC customers and new online shoppers.

IPO Growth Completed an IPO and listed 20% of its shares on the Nomu Parallel Market in 2023, indicating a move toward broader capital access and credibility. This can support accelerated store expansion, marketing investments, and supply chain enhancements to capture market share.

Brand Portfolio Operates two fashion brands, femi9 and Vivid Flair London, rooted in trend-driven retail with vertical integration. This presents opportunities to upsell through brand-centric campaigns, exclusive collaborations, and targeted assortments across stores and online.

GCC Footprint With 48 stores in Saudi Arabia and a stated GCC e-commerce push, there is potential to accelerate regional expansion via flagship stores, loyalty programs, and localized marketing partnerships that appeal to GCC consumers seeking fast fashion and beauty products.

Tech-Driven Selling Utilizes a diverse tech stack including Google Ads, Meta Ads Manager, Power BI, SAP, and Microsoft Dynamics. This enables data-backed merchandising, targeted advertising, and efficient operations to identify top-selling categories, optimize inventory, and scale promotions across channels.