Fad International Email Format

RetailMecca, Saudi Arabia51-200 Employees

Fad International is a retail company based in Jeddah, in the Mecca region of Saudi Arabia. It operates as a vertically integrated firm that owns, manages and executes its own fashion brands, maintaining control over development and branding. The group, owned by a Saudi Award Winning Entrepreneur, is known for its labels femi9 and Vivid Flair London, which anchor its fashion retail activities and trace their origins to the 1999 launch of femi9. It has expanded into online commerce with thelevele.com, a GCC-focused fashion and beauty e-commerce platform.

Its customer base includes shoppers in the GCC who access the brands and products through thelevele.com, described as providing a simple and convenient online shopping experience. The company sits within the fashion retail segment and emphasizes in-house brand development and distribution as part of its vertically integrated approach.

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