Insights

Expansion Opportunity Boohoo is expanding headcount and logistics capacity, presenting a potential for B2B partnerships in supply chain services, warehousing optimization, and wholesale collaborations to support growth and fulfillment scalability.

Leadership Change Recent appointment of a new CFO and changes in PR leadership may broaden communication with investors and suppliers; opportunities exist to present financially compelling partnerships, cost efficiencies, and strategic initiatives that align with Boohoo's refreshed leadership agenda.

Competitive Positioning Boohoo faces strong competition from Temu and Shein and is experiencing shifts toward secondhand trends; sales opportunities could focus on exclusive collections, fast-turn campaigns, or tech-enabled marketing and loyalty programs to differentiate offerings.

Digital Backbone With a tech stack including Looker, Docker, Firebase, and Microsoft platforms, Boohoo relies on data-driven operations; there are sales avenues for analytics services, cloud optimization, and targeted marketing solutions that leverage their existing tech investments.

Post‑Debenhams Model After acquiring Debenhams and closing offline shops, Boohoo may seek omnichannel or online-only partnerships, including D2C collaborations, POP or flash sale events, and supply chain efficiencies to support a leaner retail footprint.

Similar companies to boohoo

boohoo Tech Stack

boohoo uses 8 technology products and services including Looker, Microsoft Clarity, Docker, and more. Explore boohoo's tech stack below.

Media & News

boohoo's Email Address Formats

boohoo uses at least 4 email formats:
boohoo Email FormatsExamplePercentage
First.Last@boohoo.comJohn.Doe@boohoo.com
93%
First@boohoo.comJohn@boohoo.com
4%
FirstLast@boohoo.comJohnDoe@boohoo.com
2%
First.Middle@boohoo.comJohn.Michael@boohoo.com
1%

Frequently Asked Questions

What is boohoo's stock symbol?

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boohoo is a publicly traded company; the company's stock symbol is DEBS.L.

What is boohoo's official website and social media links?

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boohoo's official website is boohoo.com and has social profiles on LinkedIn.

How much revenue does boohoo generate?

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As of August 2026, boohoo's annual revenue is estimated to be $25M - $50M.

What is boohoo's NAICS code?

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boohoo's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does boohoo have currently?

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As of August 2026, boohoo has approximately 360 employees across 4 continents, including Europe, North America and Asia. Key team members include Head Of Brand: K. J., Head Of Brand: M. A. and Head Of Product: S. H. Explore boohoo's employee directory with LeadIQ.

What industry does boohoo belong to?

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boohoo operates in the Retail Apparel and Fashion industry.

What technology does boohoo use?

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boohoo's tech stack includes Looker, Microsoft Clarity, Docker, Firebase, Amazon Simple Email Service, Microsoft 365, Microsoft Intune and Microsoft Active Directory.

What is boohoo's email format?

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boohoo's email format typically follows the pattern of First.Last@boohoo.com. Find more boohoo email formats with LeadIQ.
boohoo logo

boohoo

Retail Apparel and FashionEngland, United Kingdom201-500 Employees

Boohoo is a United Kingdom-based retail apparel and fashion company headquartered in Manchester, employing 201-500 people. It operates in the retail apparel and fashion sector and maintains an online presence at boohoo.com. In 2025 the company underwent leadership changes, with Phil Ellis appointed as group chief financial officer and Elise Imray departing from the Global PR, Influencer and Talent Lead role. In March 2025 Boohoo reportedly closed its London offices, and reports indicate it ended bricks-and-mortar shop operations following its Debenhams acquisition. Media coverage in 2025 identified Boohoo as a competitor to fast-fashion rivals such as Temu and Shein.

Section iconCompany Overview

Website
boohoo.com
Stock Symbol
DEBS.L
NAICS Code
448 - Clothing and Clothing Accessories Stores
Employees
201-500

Section iconFunding & Financials

  • $25M - $50M

    boohoo's revenue is estimated to be in the range of $25M - $50M

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