Insights

Strong Regional Presence With 377 stores across Australia and New Zealand, Dick Smith Electronics has established itself as the largest player in the consumer electronics retail space in the region, providing a large physical footprint for potential upselling and cross-promotional opportunities.

Diverse Product Portfolio The company's wide range of brands alongside its private label products, coupled with specialized services like troubleshooting and installation, offers numerous avenues to introduce new products and premium services to existing customers.

Digital Engagement Adopting modern tech stack elements such as React, Segment, and D3.js indicates a focus on digital innovation, which opens possibilities for integrated online-offline marketing campaigns and data-driven customer engagement initiatives.

Growing Market Focus As the company aspires to increase its store network and become the number one retailer in the region, there are significant opportunities for sales growth through new store openings, especially in underserved areas with high demand for consumer electronics.

Aligned with Market Trends Operating in a competitive environment with brands like Harvey Norman and JB Hi-Fi, Dick Smith can leverage its trusted brand and customer relationships to expand its product lines, bundle offers, or loyalty programs tailored to tech-savvy consumers investing in the latest electronics.

Dick Smith Electronics Tech Stack

Dick Smith Electronics uses 8 technology products and services including Criteo, Segment, React, and more. Explore Dick Smith Electronics's tech stack below.

  • Criteo
    Advertising
  • Segment
    Customer Data Platforms
  • React
    Javascript Frameworks
  • D3.js
    Javascript Graphics
  • Modernizr
    Javascript Libraries
  • FingerprintJS
    Javascript Libraries
  • Express
    Web Frameworks
  • Microsoft IIS
    Web Servers

Dick Smith Electronics's Email Address Formats

Dick Smith Electronics uses at least 1 format(s):
Dick Smith Electronics Email FormatsExamplePercentage
First.Last@dicksmith.com.auJohn.Doe@dicksmith.com.au
87%
FLast@dicksmith.com.auJDoe@dicksmith.com.au
11%
FirstLast@dicksmith.com.auJohnDoe@dicksmith.com.au
1%
FirLast@dicksmith.com.auJohDoe@dicksmith.com.au
1%

Frequently Asked Questions

What is Dick Smith Electronics's official website and social media links?

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Dick Smith Electronics's official website is dicksmith.com.au and has social profiles on LinkedIn.

What is Dick Smith Electronics's NAICS code?

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Dick Smith Electronics's NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does Dick Smith Electronics have currently?

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As of February 2026, Dick Smith Electronics has approximately 393 employees across 5 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Executive Officer: J. L.Chief Executive Officer: N. A.Chief Technology Officer: C. B.. Explore Dick Smith Electronics's employee directory with LeadIQ.

What industry does Dick Smith Electronics belong to?

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Dick Smith Electronics operates in the Computers and Electronics Manufacturing industry.

What technology does Dick Smith Electronics use?

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Dick Smith Electronics's tech stack includes CriteoSegmentReactD3.jsModernizrFingerprintJSExpressMicrosoft IIS.

What is Dick Smith Electronics's email format?

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Dick Smith Electronics's email format typically follows the pattern of First.Last@dicksmith.com.au. Find more Dick Smith Electronics email formats with LeadIQ.

Dick Smith Electronics

Computers and Electronics Manufacturing201-500 Employees

Dick Smith is a leading retailer of consumer electronics. With 377 stores across Australia and New Zealand we’re also the largest by store footprint. Our store network consists of, in Australia, 283 Dick Smith stores, 29 David Jones Electronics Powered by Dick Smith stores and 4 Move stores, and in New Zealand, 61 Dick Smith stores. Our retail sales put us in the top three with revenue in excess of $1.3 billion in FY2013.

Computers, mobility, accessories and entertainment are our speciality and continually moving forward with technology is our focus and passion. We offer these products across a wide range of brands as well as a Dick Smith private label brand. It doesn’t stop there, our Clever Dick brand of support, troubleshooting and installation services ensuring our customer’s satisfaction long after they’ve left the store.

To Australians and New Zealanders Dick Smith is one of the most iconic and trusted brands in the market. Built on heritage and knowledgeable service, customers have a strong relationship with the brand. Dick Smith is more than a trusted service focused brand, it has a proven commitment to competitive low prices a broad selection of products. Dick Smith’s long-term vision for growth focuses on more than today’s profits. This bold and optimistic outlook is what drives our plans to increase our store network in Australia and New Zealand, making us the number 1 retailer in the region. We encourage this entrepreneurial spirit in our 3300 employees by recognizing success with staff rewards programs.

Corporate Website: dicksmithholdings.com.au

Section iconCompany Overview

NAICS Code
334 - Computer and Electronic Product Manufacturing
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    Dick Smith Electronics's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Dick Smith Electronics's revenue is estimated to be in the range of $10M$25M

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