Insights

Expansion Opportunity Leverage Dick Smith’s aggressive store expansion across Australia and New Zealand to propose bulk in-store electronics displays, signage, and cross-promotional bundles with complementary brands to accelerate foot traffic and impulse buys.

Private Label Potential Position opportunities around expanding the Dick Smith private label line by offering exclusive components, accessories, or starter kits that boost margins and reinforce brand loyalty in both existing and new stores.

Service Upsell Capitalize on the Clever Dick support and installation services by offering bundled service packages, extended warranties, and premium setup options to increase average ticket value per electronics purchase.

Digital Growth Engage with Dick Smith’s tech-forward stance by providing omnichannel solutions, online-to-offline integration, and data-driven marketing tools to optimize promotions, inventory visibility, and customer segmentation.

SMB & Education Tie-ins Propose tailored bundles for small businesses and educational institutions, including affordable devices, accessories, and volume discounts, aligned with store footprint expansion and high-traffic corporate purchasing cycles.

Dick Smith Electronics Tech Stack

Dick Smith Electronics uses 8 technology products and services including Webpack, Google Workspace, D3.js, and more. Explore Dick Smith Electronics's tech stack below.

  • Webpack
    Development
  • Google Workspace
    Email
  • D3.js
    Javascript Graphics
  • jQuery
    Javascript Libraries
  • Modernizr
    Javascript Libraries
  • Google Search Console
    Web Analytics
  • Microsoft ASP.NET
    Web Frameworks
  • Microsoft IIS
    Web Servers

Dick Smith Electronics's Email Address Formats

Dick Smith Electronics uses at least 1 format(s):
Dick Smith Electronics Email FormatsExamplePercentage
First.Last@dicksmith.com.auJohn.Doe@dicksmith.com.au
87%
FLast@dicksmith.com.auJDoe@dicksmith.com.au
11%
FirstLast@dicksmith.com.auJohnDoe@dicksmith.com.au
1%
FirLast@dicksmith.com.auJohDoe@dicksmith.com.au
1%

Frequently Asked Questions

What is Dick Smith Electronics's official website and social media links?

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Dick Smith Electronics's official website is dicksmith.com.au and has social profiles on LinkedIn.

What is Dick Smith Electronics's NAICS code?

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Dick Smith Electronics's NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does Dick Smith Electronics have currently?

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As of May 2026, Dick Smith Electronics has approximately 395 employees across 5 continents, including OceaniaNorth AmericaEurope. Key team members include Chief Executive Officer: J. L.Chief Executive Officer: N. A.Chief Technology Officer: C. B.. Explore Dick Smith Electronics's employee directory with LeadIQ.

What industry does Dick Smith Electronics belong to?

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Dick Smith Electronics operates in the Computers and Electronics Manufacturing industry.

What technology does Dick Smith Electronics use?

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Dick Smith Electronics's tech stack includes WebpackGoogle WorkspaceD3.jsjQueryModernizrGoogle Search ConsoleMicrosoft ASP.NETMicrosoft IIS.

What is Dick Smith Electronics's email format?

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Dick Smith Electronics's email format typically follows the pattern of First.Last@dicksmith.com.au. Find more Dick Smith Electronics email formats with LeadIQ.
Dick Smith Electronics logo

Dick Smith Electronics

Computers and Electronics Manufacturing201-500 Employees

Dick Smith Electronics operates as a prominent retailer of consumer electronics, offering a wide range of computers, mobility devices, accessories, and entertainment products. The company provides not only products across multiple brands but also a private label and a support service brand that includes troubleshooting and installation, aiming to sustain customer satisfaction beyond the sale.

Headquartered in Australia and New Zealand, the retailer maintains a substantial store network and positions itself as a trusted, low-price option with a broad product selection. Its customer base includes Australians and New Zealanders seeking accessible technology solutions, with an emphasis on service and value. The business sits within the Computers and Electronics Manufacturing industry and has a long-standing presence in the region, reflecting an entrepreneurial approach toward expanding its physical footprint.

Section iconCompany Overview

NAICS Code
334 - Computer and Electronic Product Manufacturing
Employees
201-500

Section iconFunding & Financials

  • $10M$25M

    Dick Smith Electronics's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    Dick Smith Electronics's revenue is estimated to be in the range of $10M$25M

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