Insights

Strong Market Presence The Good Guys has established a prominent brand presence in Australia with over 100 stores, quick growth since 1992, and recognition as a trusted and loved brand, providing a solid foundation for expanding product and service offerings.

Technological Engagement The company's use of advanced tech stack including Power BI, Selenium, and JSON-LD indicates openness to digital innovation, presenting opportunities to offer tailored software solutions, data analytics, and customer engagement tools.

Retail Expansion Opportunities With revenue estimated between 250 million and 500 million and ongoing national footprint, there is potential to introduce exclusive brands, smart home devices, or enhanced online shopping solutions tailored to Australian consumers.

Partnership & Growth Strategic alliances like the partnership with IBM for B2B portals suggest opportunities for business growth via enterprise solutions, logistics enhancements, or loyalty program integrations to deepen customer relationships.

Potential Compliance Solutions Recent legal and privacy challenges point to a need for compliance and risk management solutions, opening sales opportunities for data security, privacy consulting, and regulatory compliance software to mitigate future legal issues.

The Good Guys Tech Stack

The Good Guys uses 8 technology products and services including Ruxit, Power BI, Selenium, and more. Explore The Good Guys's tech stack below.

  • Ruxit
    Analytics
  • Power BI
    Business Intelligence
  • Selenium
    Frameworks And Libraries
  • Emotion
    Javascript Frameworks
  • JSON-LD
    Javascript Frameworks
  • PayPal
    Payment Processing
  • Rubrik
    Security
  • Java Servlet
    Web Frameworks

Media & News

The Good Guys's Email Address Formats

The Good Guys uses at least 1 format(s):
The Good Guys Email FormatsExamplePercentage
FirstLast@thegoodguys.com.auJohnDoe@thegoodguys.com.au
85%
FirLast@thegoodguys.com.auJohDoe@thegoodguys.com.au
10%
FirstLas@thegoodguys.com.auJohnDoe@thegoodguys.com.au
3%
FirstMiddleLast@thegoodguys.com.auJohnMichaelDoe@thegoodguys.com.au
2%

Frequently Asked Questions

What is The Good Guys's official website and social media links?

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The Good Guys's official website is thegoodguys.com.au and has social profiles on LinkedIn.

What is The Good Guys's NAICS code?

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The Good Guys's NAICS code is 44-45 - Retail Trade.

How many employees does The Good Guys have currently?

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As of December 2025, The Good Guys has approximately 2.2K employees across 6 continents, including OceaniaNorth AmericaAsia. Key team members include Chief Executive Officer At The Good Guys Fireworks Llc: E. A. G.Cro Analyst: Y. X. O.Cio: J. S.. Explore The Good Guys's employee directory with LeadIQ.

What industry does The Good Guys belong to?

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The Good Guys operates in the Retail industry.

What technology does The Good Guys use?

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The Good Guys's tech stack includes RuxitPower BISeleniumEmotionJSON-LDPayPalRubrikJava Servlet.

What is The Good Guys's email format?

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The Good Guys's email format typically follows the pattern of FirstLast@thegoodguys.com.au. Find more The Good Guys email formats with LeadIQ.

When was The Good Guys founded?

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The Good Guys was founded in 1952.

The Good Guys

RetailVictoria, Australia1001-5000 Employees

The Good Guys is a retail icon in Australia.

Synonymous with a broad range of the biggest brands in electrical appliances, at exceptionally low prices, our trademark enjoys instant recognition amongst Australian consumers. 

The Good Guys history in electrical appliance retailing in Australia goes back to 1952. In 1992, The Good Guys banner appeared for the first time on 14 stores in Victoria. Just 6 years later the group implemented its iconic Good Vibrations Pay Less advertising campaign and continued the growth that today sees the prominent trademark on 100+ stores nationally.

In November 2016, JB Hi-Fi acquired The Good Guys, identifying the brand to be a strong strategic fit. Now united as the JB Hi-Fi Limited, this partnership has created a new force in Australian retailing.

The cheerful, friendly nature of The Good Guys brand personality resonates not only in our store designs, layouts, product offering and advertising but in everything we do in our day-to-day dealings with customers.

Section iconCompany Overview

NAICS Code
44-45 - Retail Trade
Founded
1952
Employees
1001-5000

Section iconFunding & Financials

  • $250M$500M

    The Good Guys's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    The Good Guys's revenue is estimated to be in the range of $250M$500M

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