Insights

Large Product Range Dan Murphy's offers Australia's most extensive liquor selection with over 4000 wine varieties, craft beers, ciders, and spirits, providing a compelling opportunity to offer complementary products or exclusive brands to enhance their diverse inventory.

Innovative Store Concept The rollout of future-focused store designs indicates openness to integrating advanced retail technologies and experiential offerings, making it a prime target for innovative point-of-sale solutions, digital engagement tools, and in-store automation technologies.

Digital Engagement Dan Murphy's utilizes a tech stack that includes AWS, Bootstrap, and jQuery UI, highlighting their commitment to digital presence, which presents opportunities for offering tailored software solutions, e-commerce enhancements, and data analytics tools for customer insights.

Market Positioning As part of the Endeavour Group and with close ties to Woolworths, Dan Murphy's is positioned within a strong retail ecosystem, offering potential for cross-promotion, loyalty program collaborations, and integrated supply chain solutions to maximize sales.

Growth Potential With a revenue range of $50M to $100M and an expanding store network, there are significant opportunities to partner on marketing campaigns, exclusive product launches, and targeted distribution channels to accelerate sales growth and market penetration.

Dan Murphy's Tech Stack

Dan Murphy's uses 8 technology products and services including Amazon Web Services, cdnjs, LottieFiles, and more. Explore Dan Murphy's's tech stack below.

  • Amazon Web Services
    Cloud Hosting
  • cdnjs
    Content Delivery Network
  • LottieFiles
    Design
  • Element UI
    Javascript Frameworks
  • jQuery UI
    Javascript Libraries
  • Branch
    Marketing Automation
  • Priority Hints
    Performance
  • Bootstrap
    UI Frameworks

Dan Murphy's's Email Address Formats

Dan Murphy's uses at least 1 format(s):
Dan Murphy's Email FormatsExamplePercentage
First.Last@danmurphys.com.auJohn.Doe@danmurphys.com.au
95%
FLast@danmurphys.com.auJDoe@danmurphys.com.au
4%
First.Middle@danmurphys.com.auJohn.Michael@danmurphys.com.au
1%

Frequently Asked Questions

Where is Dan Murphy's's headquarters located?

Minus sign iconPlus sign icon
Dan Murphy's's main headquarters is located at Melbourne, Victoria Australia. The company has employees across 6 continents, including OceaniaNorth AmericaEurope.

What is Dan Murphy's's official website and social media links?

Minus sign iconPlus sign icon
Dan Murphy's's official website is danmurphys.com.au and has social profiles on LinkedIn.

What is Dan Murphy's's NAICS code?

Minus sign iconPlus sign icon
Dan Murphy's's NAICS code is 3121 - Beverage Manufacturing.

How many employees does Dan Murphy's have currently?

Minus sign iconPlus sign icon
As of April 2026, Dan Murphy's has approximately 2.6K employees across 6 continents, including OceaniaNorth AmericaEurope. Key team members include Head Of Brand Marketing And Content: M. B.Head Of Retail Marketing & Planning: S. M.Head Of Ecommerce Trade: R. G.. Explore Dan Murphy's's employee directory with LeadIQ.

What industry does Dan Murphy's belong to?

Minus sign iconPlus sign icon
Dan Murphy's operates in the Beverage Manufacturing industry.

What technology does Dan Murphy's use?

Minus sign iconPlus sign icon
Dan Murphy's's tech stack includes Amazon Web ServicescdnjsLottieFilesElement UIjQuery UIBranchPriority HintsBootstrap.

What is Dan Murphy's's email format?

Minus sign iconPlus sign icon
Dan Murphy's's email format typically follows the pattern of First.Last@danmurphys.com.au. Find more Dan Murphy's email formats with LeadIQ.

Dan Murphy's

Beverage ManufacturingVictoria, Australia1001-5000 Employees

We are together creators

We're big, but part of something much bigger. Dan Murphy's is one of a number of brilliant retail businesses like BWS, ALH Hotels, Pinnacle Drinks within the Endeavour Group. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We're serious about having a good time - creating a safe, inclusive and fun place to work. We're all about creating a more sociable future - for our customers and each other.

The Daniel Francis Murphy story:

In 1952 a bright young man by the name of Daniel Francis Murphy was working in a liquor store owned and run by his father Timothy Murphy. Dan looked around one day and decided: I can run this better than my father. So he did, setting up a store only a few hundred meters away.

Dan immediately began doing things differently. He bought in bulk and sourced many of his wines directly from overseas. He wrote stories and reviews about his wines, he held social functions and started a wine club. Dan Murphy’s retail concept was simple: offer the most extensive range at the lowest prices possible; add a passionate enthusiasm for what you sell; and you’ve got an unbeatable offer.

That's the Dan Murphy tradition that continues today in over 170 stores around Australia.

If you have never been to a Dan Murphy’s store, you are in for a rewarding experience. Simply, you will find the largest liquor range in Australia. Over 4000 different wines, local, imported, old and rare... we cater for all tastes. We also have a huge range of craft and imported beers, cider and spirits.

Section iconCompany Overview

Headquarters
Melbourne, Victoria Australia
NAICS Code
3121 - Beverage Manufacturing
Employees
1001-5000

Section iconFunding & Financials

  • $50M$100M

    Dan Murphy's's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Dan Murphy's's revenue is estimated to be in the range of $50M$100M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.