Insights

Expansion synergies Capitalize on the Dan Murphy’s merger to cross-sell the widest wine selection plus craft beers and spirits, leveraging their pick-up and delivery capabilities to boost online and in-store conversions for Cellarmaster Wines customers.

Personal advisor leverage Promote and extend Cellarmaster’s Personal Wine Advisors within the Dan Murphy’s ecosystem to maintain high-touch service, upsell rare and small-volume wines, and differentiate through expert recommendations.

Cross-border reach Explore opportunities to introduce Cellarmaster wines in Dan Murphy’s expanding footprint, including new store concepts and international markets, backed by the combined distribution and logistics network.

Data driven targeting Utilize existing tech stack and OneTrust data governance to run personalized campaigns and loyalty offers, targeting wine enthusiasts with high lifetime value, while expanding marketing automation via AWS, Adobe Experience Cloud, and Mautic.

Merchandising innovation Leverage the Future-focused store concepts and leadership appointments to pitch exclusive collections, limited releases, and curated wine reservations that drive in-store traffic and higher basket sizes.

Similar companies to Cellarmaster Wines

Cellarmaster Wines Tech Stack

Cellarmaster Wines uses 8 technology products and services including Microsoft Advertising, Amazon Web Services, OneTrust, and more. Explore Cellarmaster Wines's tech stack below.

Cellarmaster Wines's Email Address Formats

Cellarmaster Wines uses at least 7 email formats:
Cellarmaster Wines Email FormatsExamplePercentage
First.Last@cellarmasters.com.auJohn.Doe@cellarmasters.com.au
93%
FLast@cellarmasters.com.auJDoe@cellarmasters.com.au
4%
Last.First@cellarmasters.com.auDoe.John@cellarmasters.com.au
2%
Fir.Last@cellarmasters.com.auJoh.Doe@cellarmasters.com.au
1%
First.Last@danmurphys.com.auJohn.Doe@danmurphys.com.au
96%
FLast@danmurphys.com.auJDoe@danmurphys.com.au
3%
First.Middle@danmurphys.com.auJohn.Michael@danmurphys.com.au
1%

Frequently Asked Questions

What is Cellarmaster Wines's phone number?

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You can contact Cellarmaster Wines's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Cellarmaster Wines's official website and social media links?

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Cellarmaster Wines's official website is danmurphys.com.au and has social profiles on LinkedIn.

How much revenue does Cellarmaster Wines generate?

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As of July 2026, Cellarmaster Wines's annual revenue is estimated to be $50M - $100M.

What is Cellarmaster Wines's NAICS code?

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Cellarmaster Wines's NAICS code is 44-45 - Retail Trade.

How many employees does Cellarmaster Wines have currently?

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As of July 2026, Cellarmaster Wines has approximately 97 employees across 4 continents, including Oceania, North America and Europe. Key team members include Owner: H. W., Inventory Controller: R. K. and General Manager Nexday Logistics: P. M. Explore Cellarmaster Wines's employee directory with LeadIQ.

What industry does Cellarmaster Wines belong to?

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Cellarmaster Wines operates in the Retail industry.

What technology does Cellarmaster Wines use?

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Cellarmaster Wines's tech stack includes Microsoft Advertising, Amazon Web Services, OneTrust, Adobe Experience Cloud, Amazon Simple Email Service, Mautic, AfterPay and Dynatrace.

What is Cellarmaster Wines's email format?

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Cellarmaster Wines's email format typically follows the pattern of First.Last@cellarmasters.com.au. Find more Cellarmaster Wines email formats with LeadIQ.
Cellarmaster Wines logo

Cellarmaster Wines

RetailNew South Wales, Australia51-200 Employees

Cellarmaster Wines is a mid-sized Australian retailer specializing in wine and beverages, with a long-standing presence in the market. Based in Surry Hills, a Sydney suburb in New South Wales, the company is known for its friendly, knowledgeable service and focus on small-volume wines. It is transitioning to join forces with Dan Murphy’s, a leading national wine retailer, to offer customers a far broader selection of wines, including local and imported, as well as old and rare bottles, alongside a range of craft and imported beers and spirits. It will retain its Personal Wine Advisors, its emphasis on small-volume wines, and its Wine Reservations as part of the transition.

The partnership combines Cellarmaster’s advisory approach with Dan Murphy’s logistics and product expertise to enhance access to the expanded catalog and pickup and delivery options. This move positions the combined business within the Australian retail wine landscape as a broader, more flexible outlet while maintaining the customer-focused services that have defined Cellarmaster Wines.

Section iconCompany Overview

Phone number
NAICS Code
44-45 - Retail Trade
Employees
51-200

Section iconFunding & Financials

  • $50M - $100M

    Cellarmaster Wines's revenue is estimated to be in the range of $50M - $100M

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