Cellarmaster Wines

RetailNew South Wales, Australia51-200 Employees

Cellarmaster Wines is a mid-sized Australian retailer specializing in wine and beverages, with a long-standing presence in the market. Based in Surry Hills, a Sydney suburb in New South Wales, the company is known for its friendly, knowledgeable service and focus on small-volume wines. It is transitioning to join forces with Dan Murphy’s, a leading national wine retailer, to offer customers a far broader selection of wines, including local and imported, as well as old and rare bottles, alongside a range of craft and imported beers and spirits. It will retain its Personal Wine Advisors, its emphasis on small-volume wines, and its Wine Reservations as part of the transition.

The partnership combines Cellarmaster’s advisory approach with Dan Murphy’s logistics and product expertise to enhance access to the expanded catalog and pickup and delivery options. This move positions the combined business within the Australian retail wine landscape as a broader, more flexible outlet while maintaining the customer-focused services that have defined Cellarmaster Wines.

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