Insights

Market Leadership BWS is the leading drinks retailer in Australia with over 1400 stores nationwide, presenting extensive opportunities for partnerships aimed at expanding product offerings or enhancing in-store experiences.

Community Focus With a strong emphasis on local community engagement and tailored product ranges, there is potential to develop localized marketing initiatives and exclusive product collaborations to deepen customer loyalty.

Digital Engagement BWS utilizes a diverse tech stack including digital marketing tools and data analytics platforms, indicating openness to innovative digital solutions such as targeted advertising, customer insights, or eCommerce enhancements.

Workforce Development Their commitment to staff training and development offers opportunities for business solutions focused on workforce management, training technology, or employee engagement platforms.

Growth Potential As part of the competitive Australian retail landscape alongside major players like Woolworths and Coles, BWS presents opportunities for collaborations, category expansion, or tech integrations to drive growth and improve market share.

BWS Tech Stack

BWS uses 8 technology products and services including Bing Ads, Oracle Infinity, core-js, and more. Explore BWS's tech stack below.

  • Bing Ads
    Advertising Networks
  • Oracle Infinity
    Analytics
  • core-js
    Javascript Libraries
  • Branch
    Marketing Automation
  • TypeScript
    Programming Languages
  • Adobe Tag Manager
    Tag Management
  • Bootstrap
    UI Frameworks
  • Microsoft ASP.NET
    Web Frameworks

Media & News

BWS's Email Address Formats

BWS uses at least 1 format(s):
BWS Email FormatsExamplePercentage
First.Last@bws.com.auJohn.Doe@bws.com.au
50%
First.Last@bws.com.auJohn.Doe@bws.com.au
50%

Frequently Asked Questions

Where is BWS's headquarters located?

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BWS's main headquarters is located at Sydney, New South Wales Australia. The company has employees across 6 continents, including OceaniaNorth AmericaAsia.

What is BWS's stock symbol?

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BWS is a publicly traded company; the company's stock symbol is BWSN.

What is BWS's official website and social media links?

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BWS's official website is bws.com.au and has social profiles on LinkedIn.

What is BWS's NAICS code?

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BWS's NAICS code is 44-45 - Retail Trade.

How many employees does BWS have currently?

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As of February 2026, BWS has approximately 3.1K employees across 6 continents, including OceaniaNorth AmericaAsia. Key team members include Ceo: D. H.Ceo: W. B.Ceo: M. H.. Explore BWS's employee directory with LeadIQ.

What industry does BWS belong to?

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BWS operates in the Retail industry.

What technology does BWS use?

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BWS's tech stack includes Bing AdsOracle Infinitycore-jsBranchTypeScriptAdobe Tag ManagerBootstrapMicrosoft ASP.NET.

What is BWS's email format?

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BWS's email format typically follows the pattern of First.Last@bws.com.au. Find more BWS email formats with LeadIQ.

When was BWS founded?

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BWS was founded in 2001.

BWS

RetailNew South Wales, Australia1001-5000 Employees

Since 2001, BWS has grown from being the local bottle shop, to become the largest and most convenient drinks retailer in Australia. There is over 1400 stores across every state and territory in the country. We employ over 9000 team members who work across a variety of roles. 

At BWS, we want to be the unboring bottleshop and create a place where all Aussies belong and we only have three rules:

We bring the vibes
We invite everyone in
We do drinks your way 

We know that our customers see us as their local bottle shop too, so we stop at nothing to make sure we offer a great tailored range that meets the needs of our local communities we serve. After all, we started as a local neighbourhood bottle shop back in 2001 in the Sydney suburb of Cabramatta, so keeping things 'local' is familiar territory for us!

We make sure our teams come first so they can put customers first, and we back this up by a genuine commitment to industry best practice training and development.

Section iconCompany Overview

Headquarters
Sydney, New South Wales Australia
Website
bws.com.au
Stock Symbol
BWSN
NAICS Code
44-45 - Retail Trade
Founded
2001
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $250M$500M

    BWS's revenue is estimated to be in the range of $250M$500M

Section iconFunding & Financials

  • $250M$500M

    BWS's revenue is estimated to be in the range of $250M$500M

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