Market Opportunity Despite a smaller current team, the brand targets high-end events with elegant macaron towers, presenting opportunities in corporate gifting, weddings, and upscale celebrations in West Coast markets beyond San Francisco, including wholesale partnerships with event planners and caterers.

Event Channel Potential The emphasis on wedding, baby shower, and birthday party towers suggests growth through event-focused channels. Sales can be boosted by partnering with event venues, caterers, and party planners to offer turnkey dessert displays and customization options.

Brand and Premium Positioning Positioned as a must-have French macaron with natural colors and ingredients, the brand can leverage premium gifting programs and seasonal flavor drops to drive higher ASP (average selling price) through limited editions and curated gift boxes.

Digital and Personalization Existing tech stack includes cart functionality, Klaviyo, and tracking; leverage this for targeted email campaigns, abandoned cart recoveries, and personalized recommendations, plus potential paid social retargeting to re-engage past customers and event leads.

Expansion and Risk Signals Past closures of SF stores indicate regional and financial consolidation. Sales efforts should focus on scalable, low-overhead channels such as wholesale, B2B gift programs, and online direct-to-consumer experiences that don’t require physical storefronts to maximize profitability.