Local catering growth Target corporate offices and event planners in the Georgetown and greater DC area to expand catering accounts, leveraging Olivia Macaron’s daily signature flavors and monthly specials as a premium dessert option for meetings, conferences, and client events.

Seasonal flavor leverage Use the monthly changing flavors to create limited-time catering menus and seasonal corporate gift packs, encouraging repeat orders and word-of-mouth through novelty and exclusivity.

Digital commerce synergy Capitalize on existing tech stack (Shopify, Mailchimp/Klaviyo, PayPal) to run targeted email and SMS campaigns for local businesses, promotions, and event bookings, while integrating lead capture from the website to fuel sales outreach.

Expand partnerships Proactively network with neighborhood businesses, universities, hotels, and wedding/event planners to build referral programs and cross-promotions, positioning Olivia Macaron as the preferred dessert partner for DC-area events.

Brand and upscale positioning Highlight quality, craft, and DC-centric branding to compete with mid-size pastry brands; propose premium gift boxes and corporate gift programs to target interest from higher-spend accounts and seasonal gifting seasons.