Insights

Store Expansion Bing Lee is actively expanding its retail footprint with new store locations and partnerships, indicating ongoing growth opportunities for suppliers and technology partners in Australia.

Partnership Momentum Recent partnerships with Solum Group and Beko ANZ suggest Bing Lee values collaborations on display, ESL, and appliance programs, signaling openness to vendor-led promotions and co-marketing initiatives.

Leadership Changes Store leadership turnover and retirements present entry points for targeted relationship building with buying, showroom, and regional managers to secure preferred vendor status and onboarding conversations.

Digital Innovation Use of modern tech stack including Algolia, cloud services, and integrated customer support tools indicates a tech-forward operation receptive to automation, CRM enhancements, and omnichannel solutions.

Moderate Revenue Revenue estimated at a low-to-mid multi-million range with a lean employee base suggests high potential for scalable, cost-effective solutions, such as streamlined procurement, logistics optimization, and value-add services.

Bing Lee Tech Stack

Bing Lee uses 8 technology products and services including Criteo, Amazon Web Services, Magento, and more. Explore Bing Lee's tech stack below.

Media & News

Bing Lee's Email Address Formats

Bing Lee uses at least 1 format(s):
Bing Lee Email FormatsExamplePercentage
First.Last@binglee.com.auJohn.Doe@binglee.com.au
94%
FirstL@binglee.com.auJohnD@binglee.com.au
4%
FirstLast@binglee.com.auJohnDoe@binglee.com.au
1%
FLast@binglee.com.auJDoe@binglee.com.au
1%

Frequently Asked Questions

What is Bing Lee's official website and social media links?

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Bing Lee's official website is binglee.com.au and has social profiles on LinkedIn.

How much revenue does Bing Lee generate?

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As of August 2026, Bing Lee's annual revenue is estimated to be $1M - $10M.

What is Bing Lee's SIC code NAICS code?

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Bing Lee's SIC code is 5961 - Catalog and Mail-Order Houses NAICS code is 334 - Computer and Electronic Product Manufacturing.

How many employees does Bing Lee have currently?

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As of August 2026, Bing Lee has approximately 277 employees across 6 continents, including OceaniaNorth AmericaEurope. Key team members include Head Of Brand & Marketing: A. S.Head Of Buying: K. L.Head Of Logistics: E. T.. Explore Bing Lee's employee directory with LeadIQ.

What industry does Bing Lee belong to?

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Bing Lee operates in the Computers and Electronics Manufacturing industry.

What technology does Bing Lee use?

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Bing Lee's tech stack includes CriteoAmazon Web ServicesMagentoGoogle WorkspaceZendesk ChatKlaviyoTealiumMouseFlow.

What is Bing Lee's email format?

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Bing Lee's email format typically follows the pattern of First.Last@binglee.com.au. Find more Bing Lee email formats with LeadIQ.
Bing Lee logo

Bing Lee

Computers and Electronics ManufacturingNew South Wales, Australia201-500 Employees

Bing Lee operates in the Australian computers and electronics sector from Sydney, New South Wales. The business runs physical showrooms and maintains a buying team, indicating a consumer-focused operation around home electronics and appliances. The Sydney footprint includes a Macquarie Centre store opened in 2022, which was notable for installing a large display in-store. The information describes the company as mid-sized, with a workforce in the hundreds, though a precise headcount is not stated. 

Recent developments include a reinforcement of its partnership with Beko Deutschland GmbH (Beko ANZ) in early 2026, accompanied by an incentive trip for store managers and head office representatives. The information also notes ongoing hiring activity and leadership changes within the buying team, reflecting continued operational activity in Australia.

Section iconCompany Overview

SIC Code
5961 - Catalog and Mail-Order Houses
NAICS Code
334 - Computer and Electronic Product Manufacturing
Employees
201-500

Section iconFunding & Financials

  • $1M - $10M

    Bing Lee's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    Bing Lee's revenue is estimated to be in the range of $1M - $10M

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