Gen Z reach Leverage Barnes & Noble College Brand Partnerships’ access to over 770 campuses and half of all college students through Z360 to offer brands expansive in-person and digital engagement opportunities tailored to Gen Z college consumers.

Campus media Position campaigns around on-campus media channels and e-commerce properties to reach students where they spend time, enabling retargeting and measured ROAS across both digital and physical touchpoints.

Research-driven selling Offer brand clients Gen Z research studies and strategic, customized campaigns that can unlock deeper insights, helping sales teams upsell analytics, audience segmentation, and longer-term partnerships.

Revenue potential With reported revenue between ten and twenty-five million and a lean employee base, there is room to scale premium partnerships, tiered offerings, and bundled programs across multiple campuses to drive larger deal sizes.

Strategic partnerships Position as a gateway for consumer brands to access a dedicated college demographic via a specialized partner that understands Gen Z behaviors, enabling co-branded programs with measurable campus impact.