Barnes & Noble College Brand Partnerships Employee Directory
Advertising ServicesNew Jersey, United States2-10 Employees
Barnes & Noble College Brand Partnerships operates in the Advertising Services sector and is based in Florham Park, New Jersey. It serves as the official bookstore on more than 770 college campuses, offering access to a large share of U.S. college students through its Z360 program. The company engages Gen Z college consumers by connecting brands with this audience through in-person campus activities and online channels via its e-commerce platforms and on-campus media channels. It works with brands and advertising agencies to develop Gen Z research studies and to design customized marketing campaigns intended to build enduring relationships with this demographic. With a compact team, the organization positions itself as a bridge between higher education retail and brands seeking campus audiences across the United States.
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