Home adoption There is a clear opportunity to expand direct-to-consumer adoption of Assisi LOOP and Calmer Canine products through partnerships with veterinary clinics and at-home care channels, leveraging Westside Animal Hospital's previous collaboration as a model for telehealth-ready pet wellness solutions.

Clinical integration Position Assisi Loop technology as an in-clinic companion therapy to existing pain, inflammation, and behavior treatment protocols, encouraging clinics to bundle PEMF devices or offer as a revenue-generating rental or lease option.

Product diversification The launch of the Assisi Loop Lounge indicates consumer interest in comfort-oriented PEMF solutions; explore opportunities to expand product lines for in-home comfort beds or portable devices to broaden clinical and consumer touchpoints.

Small business focus With a lean team and revenue under a few million, prioritize scalable partnerships with mid-market veterinary groups and independent clinics, offering turnkey sales assets, training, and co-branded marketing to accelerate adoption.

Strategic partnerships Build targeted outreach to similar-sized veterinary networks and independent hospitals that value non-invasive, technology-driven therapies, highlighting case studies and ROI from existing partnerships to drive multi-clinic deals.