Connected Platform Merck Animal Health combines medicines with an extensive connected technology suite for identification, traceability, and monitoring, supported by a modern tech stack (BigQuery, SAP Cloud Platform, Appian, Terraform, Python). This enables data-driven herd health analytics, digital dashboards, and integrated farm reporting to production animal farmers, veterinarians, and pet owners.

Beef Swine Focus Active focus on beef and swine sectors through industry events and product launches, including vaccines and parasite control. This creates sales opportunities to bundle vaccines and deworming with the connected health platform, targeting cattle operations, pig producers, and their veterinary partners.

Strategic Partnerships Strategic partnerships and ecosystem investments provide ready paths to market. Salesforce’s Agentforce Life Sciences engagement supports a unified customer view for veterinarians, pet owners, and production farmers; ongoing ties with Targan and CVMA Canada enable co-marketing and co-selling through clinics and supply chains.

North America Footprint North America footprint supports mid-market growth. Based in New Jersey with a US-focused site and a small team, there is room to scale field sales, expand distribution partnerships, and grow direct-to-clinic and direct-to-farm channels using the vaccine portfolio and digital health tools.

Product Pipeline Product pipeline and innovation as growth drivers. The Circumvent CL pig vaccine and other health-management solutions align with customer needs; align sales motions to launches and offer trials, bundled solutions, and education through the connected platform.