Strategic Partnership Target dental practices and clinics already using or familiar with Isolite systems and expand into partners like LANAP collaborators to cross-sell the new ORA and HOOPLA tools, leveraging existing installer and distributor relationships.

Aerosol Control Position Zyris as the go-to solution for infection control with the Velop disinfecting sprayer and Isolite isolation; pursue opportunities with practices prioritizing cross-contamination reduction, especially in oral surgery, perio, and pediatric settings.

Expansion Opportunities Leverage recent product launches (ORA for sedation dentistry, HOOPLA Retractor) to upsell to existing customers and target dental groups expanding sedation services or complex procedures that benefit from improved operatory efficiency.

Digital Adoption Highlight integrated tech stack advantages (Salesforce, MS SQL, marketing automation) to prospects; offer data-driven onboarding, optimization, and training packages to improve adoption and user retention of Isolite and related devices.

Mid-market Focus With a revenue profile in the $1M–$10M range and 11–50 employees, tailor scalable bundle offerings (equipment, consumables, training, and support) to small-to-mid-size practices seeking ROI through reduced chair time and improved patient experience.