Insights

Expanding Service Portfolio Zmarta has expanded its offerings to include mortgages, energy price comparisons, and insurance distribution, indicating a readiness to adopt new financial product verticals and cross-sell opportunities for partners and new clients.

Acquisition Momentum The recent acquisition by Axo Group and previous purchase of Insplanet highlight Zmarta's growth strategy through strategic M&A, creating potential for integration services, data solutions, and market expansion collaborations.

Digital Marketing Focus With a tech stack including tools like Facebook Pixel, Google Tag Manager, and Optimizely, Zmarta prioritizes digital marketing and user engagement, offering opportunities to enhance ad targeting, customer insights, and marketing automation solutions.

Customer-Centric Approach Zmarta’s mission to help consumers make smarter financial decisions and its operational emphasis on user-friendly comparison services make it an ideal partner for financial technology enhancements, personalized marketing tech, and customer engagement platforms.

Market Positioning As a mid-sized firm with revenue in the range of one to ten million dollars, Zmarta operates in a competitive landscape with larger players like Klarna and Swedbank, offering opportunities for innovative fintech integrations, cost-efficient product offerings, and partnership development.

Similar companies to Zmarta

Zmarta Tech Stack

Zmarta uses 8 technology products and services including Optimizely, Facebook Pixel, Amazon CloudFront, and more. Explore Zmarta's tech stack below.

  • Optimizely
    A/B Testing
  • Facebook Pixel
    Analytics
  • Amazon CloudFront
    Content Delivery Network
  • JavaScript
    Programming Languages
  • Linux
    Programming Languages
  • Sistrix
    Search Marketing
  • Google Tag Manager
    Tag Management
  • Nginx
    Web Servers

Zmarta's Email Address Formats

Zmarta uses at least 2 format(s):
Zmarta Email FormatsExamplePercentage
First.Last@zmartagroup.comJohn.Doe@zmartagroup.com
92%
Last@zmartagroup.comDoe@zmartagroup.com
4%
FirstLast@zmartagroup.comJohnDoe@zmartagroup.com
3%
First_L@zmartagroup.comJohn_D@zmartagroup.com
1%

Frequently Asked Questions

Where is Zmarta's headquarters located?

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Zmarta's main headquarters is located at Ängelholm, Skåne Sweden. The company has employees across 1 continents, including Europe.

What is Zmarta's official website and social media links?

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Zmarta's official website is zmarta.se and has social profiles on LinkedIn.

What is Zmarta's NAICS code?

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Zmarta's NAICS code is 52 - Finance and Insurance.

How many employees does Zmarta have currently?

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As of April 2026, Zmarta has approximately 106 employees across 1 continents, including Europe. Key team members include Chief Marketing Officer: A. W.Head Of Performance Marketing: A. F.Head Of People & Culture: C. B.. Explore Zmarta's employee directory with LeadIQ.

What industry does Zmarta belong to?

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Zmarta operates in the Financial Services industry.

What technology does Zmarta use?

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Zmarta's tech stack includes OptimizelyFacebook PixelAmazon CloudFrontJavaScriptLinuxSistrixGoogle Tag ManagerNginx.

What is Zmarta's email format?

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Zmarta's email format typically follows the pattern of First.Last@zmartagroup.com. Find more Zmarta email formats with LeadIQ.

When was Zmarta founded?

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Zmarta was founded in 1999.

Zmarta

Financial ServicesSkåne, Sweden51-200 Employees

At Zmarta, we want to make it easy for consumers to make smarter decisions with their money. This is why we offer a range of financial services for loans and mortgages, electricity and insurances. Most of our partners are banks, electricity providers and insurance companies. We envisage a world where no one pays a penny too much.

We empower our customers to make smarter decisions that improve their personal finances, and we offer our partners in-depth customer knowledge and a cost-efficient way to reach their target audiences.

Zmarta has a team of passionate and trustworthy employees who will do their absolute outmost to provide you with the best solution for you. We strive for operational excellence and work tirelessly to build an industry leading financial technology platform, so you can relax in the knowledge that you have made the smartest financial decision.

Section iconCompany Overview

Headquarters
Ängelholm, Skåne Sweden
Website
zmarta.se
NAICS Code
52 - Finance and Insurance
Founded
1999
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Zmarta's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Zmarta's revenue is estimated to be in the range of $1M$10M

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