Strategic partnerships Zetifi has active partnerships with industry leaders such as Geotab and Icom, and is backed by Telstra, GrainCorp, and the Australian Government. Leverage these relationships to co-sell or integrate with telematics and radio equipment providers to access broader fleet customer bases.

Global expansion With recent international expansion efforts and a grant to commercialise the Smart Antenna platform globally, there are opportunities to target fleets operating in remote or harsh environments (agriculture, utilities, infrastructure) that require edge connectivity and safety features.

Safety as a service The core value proposition centers on radio-integrated duress and lone worker safety, edge event capture, and cloud-integrated workflows. This positions Zetifi to upsell safety compliance solutions and risk-management services to large fleets prioritizing worker protection.

Telematics integration Recent integration with Geotab enables access to driver behavior metrics (speed, braking, acceleration, cornering). Use these data tie-ins to offer enhanced fleet safety analytics, driver coaching, and maintenance planning to existing Geotab customers or via joint marketing.

Innovative design edge Award-winning, rugged antenna solutions designed for remote and harsh environments, supported by a 5-year warranty. This supports targeting mission-critical industries where downtime is costly and long-term asset protection is valued, creating upsell opportunities for maintenance contracts and extended warranties.