Blockchain Opportunity Zeto is actively developing Zetochain, an open-source blockchain platform for supply chain, with a focus on rapid blockchain enablement across operations. This presents a sales opening for IT services that support blockchain integration, developer enablement, and legacy system interoperability to shorten time to value.

Food Retail Focus Positioned as a market leader in cloud-based IoT solutions for food retail and commercial refrigeration, Zeto targets sectors with high waste and spoilage challenges. Sales conversations can emphasize IoT data analytics, device management, and provenance to reduce losses and improve shelf-life monitoring.

Investment & Growth Recent investments and a commercial contract with Lidl Ireland indicate validation and appetite for scale in Zeto’s platform. This signals potential for ongoing modernization projects, expansion of blockchain-enabled traceability, and scaled deployment across multiple retail partners.

Technical Enablement Zeto’s stack includes Python, Bootstrap, WordPress, and other web technologies, plus a developer‑oriented blockchain platform. There is an opportunity to offer integration services, API partnerships, and developer enablement kits to accelerate adoption for new customers and legacy integrations.

Funding Readiness With revenue under one million and a defined funding footprint of approximately $1.9M, Zeto may pursue further rounds or project-based engagements. Sales teams can target large-scale pilots, government or enterprise grant-funded initiatives around supply chain transparency and anti-waste objectives.