Blockchain for Supply Zeto is a market-leading provider of cloud-based IoT solutions for food retail and commercial refrigeration and is actively developing Zetochain, an open-source blockchain platform aimed at the entire supply chain. This presents a cross-selling opportunity to expand into customers seeking transparent provenance, reduced waste, and improved recalls management.

Open Source Advantage Zetochain focuses on developers and offers ready-to-go modules for user management and billing, lowering the barrier to blockchain adoption. This approach can be pitched to enterprise tech buyers exploring scalable, modular blockchain integrations with existing ERP and logistics systems.

Strategic Partnerships Recent investments and a Lidl Ireland contract signal traction with high-profile retailers and incumbents. This can be leveraged to position Zeto as a trusted partner for large-scale IoT deployments and chain-of-custody blockchain initiatives in the food supply network.

Funding & Growth With funding around $1.9M and early-stage revenue under $1M, Zeto is positioned for expansion pilots and regional expansion. Sales conversations can emphasize rapid deployment capabilities, cost-saving through IoT monitoring, and faster ROI through blockchain-enabled provenance.

Industry Trends The combination of IoT in food retail and the push toward blockchain-enabled supply chains aligns with market demand for waste reduction, compliance, and product traceability. Opportunity exists to package Zeto’s solutions into integrated offerings for supermarkets, cold storage facilities, and logistics providers pursuing digital transformation.