Strategic partnerships Zapr has a history of high-profile collaborations with Disney, Flipkart, Saavn and Star India, plus a 2021 PubMatic partnership. This indicates a strong appetite from large media ecosystems for distributed audience data and cross-channel ad solutions, suggesting opportunities to upsell enterprise data segments, private marketplace (PMP) access, and integrated TV-to-digital campaigns.

Television to mobile Zapr specializes in bridging offline TV viewership with mobile engagement, enabling TV-to-Mobile audience targeting. This capability aligns with advertisers seeking cross-screen attribution and omnichannel campaigns, presenting demand for integrated measurement, ROI dashboards, and custom audience segments across DSPs.

Data driven With a repository of granular TV viewership data and a defined ranking methodology (Zapr Index), Zapr offers rich analytics potential. Sales opportunities exist in selling advanced analytics dashboards, quarterly insights, and data-backed creative optimization services to advertisers and media owners.

Growth signal Funding and recognition history, including Series A funding and industry awards, signals credibility and growth momentum. This can be leveraged to engage prospects on scalable digital advertising solutions, enterprise-level contracts, and expansion into new regional publishers within India and beyond.

Market fit A client base spanning 200+ brands and partnerships with broadcasters and research firms shows broad demand for Zapr’s media-tech stack. This suggests cross-sell opportunities across the advertiser, publisher, and research verticals, including audience data licensing, measurement services, and hybrid ad-tech integrations.