Realytics
Advertising ServicesÎle-de-France, France11-50 Employees
Realytics is an Advertising Services company based in Paris, France, employing 11-50 people. It digitalises television advertising by quantifying its effectiveness on digital channels, providing metrics that cover business outcomes such as traffic and conversions as well as branding indicators like demographics and geolocation. The company has developed a scoring algorithm that can identify which web visitors exposed to a TV spot have reacted, enabling cross-media campaigns that combine TV with digital and allowing pre-launch optimization. Realytics has tracked more than 5.5 billion TV visits for over 300 clients in 32 countries, and notes the ongoing evolution of TV toward formats such as IPTV, VOL, and replay. The firm has received industry recognition and formed partnerships, including Bee launched with Bouygues Telecom in 2023, a 2024 partnership renewal with RTL Beach via AdAlliance, and several AdTech awards; it has also been described as a subsidiary of smartclip (RTL Group).
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