Yushkova Design Inc. dba YAY Designs Employee Directory

Retail Apparel and FashionCalifornia, United States2-10 Employees

YAY Designs is a boutique consulting firm in the Retail Apparel and Fashion sector, based in Van Nuys, California. It collaborates with retailers and fashion brands to differentiate offerings and strengthen customer connections. The firm focuses on optimizing end-to-end processes—from data-driven assortment planning to merchandising and supply chain refinement—to improve profitability. Its framework combines the Lean Design Model and YAY Method with Lean Six Sigma to address challenges, boost margins, and support sustainable growth.

A key emphasis is creating House Brands that resonate with consumers, delivering authentic products and customer experiences to support growth and market expansion. Its services span brand identity, trend forecasting and assortment planning, merchandising strategy for e-commerce or physical stores, fashion product design, sourcing, private label program management, product development, and supply chain and operations optimization and process improvement.

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