Xero Shoes Employee Directory
Retail Apparel and FashionColorado, United States51-200 Employees
Xero Shoes designs minimalist footwear intended to let the feet move naturally and influence how people move and feel. The company traces its origins to 2009 when Steven Sashen and Lena Phoenix founded it after a barefoot running experiment that reportedly reduced his pain. The product concept centers on allowing natural ground feedback to improve posture, stride, and overall comfort during activity. Based in Broomfield, Colorado, Xero Shoes operates in the Retail Apparel and Fashion sector and positions itself as a leading barefoot-style footwear brand in the United States. The brand serves customers across the United States and more than 97 countries worldwide, covering performance, running, hiking, and everyday use. A recent development includes the March 2026 launch of the XT Max lightweight workout shoe, which introduces a new FeelTrue Max sole designed to enhance power transfer and proprioception while maintaining comfort and durability.
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