Woops! Macarons & Gifts Employee Directory
RetailNew York, United States51-200 Employees
Woops! Macarons & Gifts is a retail brand focused on French macarons and related gifts for individuals and businesses. It operates through two retail formats—full-service inline cafés and boutique kiosks—and maintains an online store for gifting across occasions. The assortment emphasizes colorful pastries, diverse flavors, and a commitment to quality. Based in Brooklyn, New York, the company was founded in 2012 by four friends after a nine-week hobby kiosk venture that yielded notable early sales. It is described as the largest French macaron brand in the US by retail volume and has grown to thousands of locations, including a 2019 expansion that added a new shop at South Shore Plaza in Braintree.