Mid-market footprint Target growth by focusing on mid-sized office supply buyers in the Southwest, leveraging their status as an award winning regional supplier with competitive pricing to win contract opportunities and expand share in local accounts.

Sustainability angle Highlight environmental commitments and sound ethics as differentiators to win bids with eco-conscious procurement teams and public sector clients seeking sustainable product partners.

Tech-enabled buying Leverage their tech stack usage and data signals from analytics and customer reviews to tailor digital commerce experiences, improve quoting accuracy, and upsell through bundled offerings.

Growth-ready services Position Wist as a reliable partner for scalable office solutions, offering flexible pricing and service options to prospective clients of similar scale to their revenue tier.

Competitive landscape Identify opportunities to compete with both national and regional players by emphasizing local presence, fast fulfillment, and community-focused initiatives to win new business and expansions.