Strategic Rebrand TELUS Digital, formerly WillowTree, suggests a rebranding and expansion strategy that can open doors with enterprise clients familiar with TELUS. Use this to position integrated digital experience offerings that complement TELUS Digital’s existing portfolio and leverage their Salesforce and AI capabilities.

Enterprise Focus With a client roster including Fortune 500 brands and a revenue range of 250M to 500M, target large-scale organizations seeking end-to-end mobile, web, and personalized marketing solutions, emphasizing ROI, multi-channel consistency, and cost optimization.

AI and Automation The firm emphasizes Generative AI, machine learning, Agentforce AI agents, and internal AI platforms. Propose advanced AI-powered customer experiences, automated campaigns, and scalable AI governance solutions to accelerate time-to-value for enterprise clients.

Strategic Partnerships Active partnerships with Salesforce and ElevenLabs indicate a vendor ecosystem play. Explore co-sell opportunities, joint go-to-market initiatives, and leverage integration expertise to win accounts in CRM-driven, AI-enabled digital transformations.

Global Delivery Lean, global teams and a broad tech stack enable rapid idea-to-outcome delivery. Position as a trusted partner for large-scale digital programs requiring speed, cross-channel orchestration, and measurable ROI, while offering scalable engagement models.