Strategic Rebrand Raizlabs has rebranded as Rightpoint, signaling a broadened scope from mobile app design to an integrated customer experience agency with technology at its core. This presents a go-to-market angle for selling end-to-end CX and digital transformation services to existing clients and prospects seeking unified experience platforms.

Microsoft Momentum Rightpoint is recognized as a top Microsoft US Partner for multiple years, highlighting strengths in Microsoft-based applications and services. This offers opportunities to upsell or cross-sell Microsoft-centric solutions, including Modern Workplace, Azure, and integrated Dynamics 365 experiences to enterprise clients.

AI Productivity Recent launch of Knowledge AI and Search function positions Rightpoint in the AI-enabled productivity space. This can be leveraged to target customers seeking intelligent search, knowledge management, and autonomous CX enhancements across large knowledge-driven organizations.

Operational Partnerships Recent collaboration with Novva Inc. demonstrates Rightpoint’s capacity to partner with fast-growing tech and operations-focused firms. Target similar high-velocity, digital-first companies in fintech, healthcare, or logistics that need rapid digital experience improvements and operationalization of AI tools.

Global Experience, Local Impact As part of Genpact and with awards across employee experience and total experience solutions, Rightpoint can position itself as a partner for large-scale CX, EX, and TE initiatives. This invites conversations around large enterprise programs, change management, and end-to-end digital experience modernization.