Willow Employee Directory

Broadcast Media Production and DistributionCalifornia, United States11-50 Employees

Willow is a broadcast media production and distribution company based in Redwood City, California. It specializes in delivering high-definition cricket programming to audiences in the United States and Canada, offering both traditional cable/satellite subscriptions and a direct-to-consumer digital channel, willow.tv. The company positions itself as a primary source for international cricket content, broadcasting major events such as the ICC T20 World Cup, the Indian Premier League, and the Big Bash League, and serving fans who seek access to top-tier cricket coverage in North America. Willow operates in a niche within the broadcast industry, focusing on content distribution and live sports presentation to a North American market.

With a dedicated team serving a regional audience, Willow has formed partnerships and initiatives to expand access to cricket coverage, including collaborations that broaden where and how fans can watch matches. Recent developments include a partnership with YouTube to offer free streaming of all four Team USA matches in the ICC T20 World Cup, underscoring an emphasis on increasing availability of cricket content in the U.S. and Canada.

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