Market Leadership Willow is the leading cricket broadcaster in North America, providing high-quality HD broadcasts of major international cricket tournaments and leagues. This makes it an attractive partner for sports betting companies, streaming platforms, and advertisers looking to target cricket fans.

Strategic Investments Recent $50 million investment from Dream Sports Group indicates strong confidence and potential for growth within the cricket media ecosystem. This opens opportunities for collaborative ventures, sponsorships, and co-branded content experiences.

Expanding Digital Presence The launch of Willow Sports as a free streaming channel and partnerships like Myco Blogs demonstrate Willow's focus on digital growth and fan engagement, presenting sales prospects in digital advertising, sponsorships, and content licensing.

Partnership Opportunities Existing partnerships with ESPN+ and Betway showcase Willow's openness to collaboration with major media and betting companies, providing avenues for sales in content distribution, advertising solutions, and platform integrations.

Growth in Youth Engagement Willow's focus on popular tournaments and innovative formats positions it to attract younger audiences and esports enthusiasts, creating sales opportunities in targeted advertising, branded content, and experiential marketing within the cricket community.