Wicked Reports
Software DevelopmentMassachusetts, United States11-50 Employees
Wicked Reports provides attribution analytics for ecommerce and subscription brands, helping uncover the true origins of new customers rather than only reporting which clicks converted. The platform links ad spend across channels, including Meta, Google, and email, to actual new customer acquisition, offering insight beyond on-platform metrics. It addresses issues such as inflated ROAS from retargeting existing customers, wasted spend on audiences unlikely to convert, and blind spots in multi-touch attribution, bridging the gap between platform-reported results and real revenue. Headquartered in Marblehead, Massachusetts, the company was founded in 2015 by Scott Desgrosseilliers and serves brands worldwide. It emphasizes data-driven decision making, delivering true new customer acquisition costs and multi-channel attribution tied to lifetime value, with visibility into the customer journey from first click to repeat purchase. In 2021, Wicked Reports expanded its capabilities with a Facebook Conversion API for Leads to support ad optimization.
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