Insights

Expanding User Base Smartlook currently serves over 200,000 businesses across diverse industries, indicating strong market penetration. This wide user base presents opportunities for upselling advanced analytics features to existing clients or expanding into industries where behavioral analytics is still emerging.

Recent Acquisition The acquisition by Cisco Systems in April 2023 signifies strategic growth and validation, providing a compelling story to present to prospects interested in enterprise-grade solutions backed by industry giants. This can be leveraged to build trust and credibility with large enterprise clients.

Growth and Funding With a revenue range of $10M to $25M and initial Series A funding of $3.6M, Smartlook is positioned for further growth. There are sales opportunities around expanding product offerings, especially targeting enterprise-level clients with high-profile projects and analytics needs.

Product Innovation Smartlook's recent launches, such as session recordings updates and Devtools, highlight ongoing product innovation. Collaborating with companies interested in cutting-edge analytics and customization can open doors for tailored solutions and cross-selling advanced features.

Industry Positioning Smartlook's presence alongside competitors like Hotjar and Fullstory, with a focus on behavioral analytics, indicates a competitive landscape ripe for targeted outreach. Highlighting unique micro-level insights and integration capabilities can help differentiate offerings and capture additional market share.

Smartlook Tech Stack

Smartlook uses 8 technology products and services including LinkedIn Ads, OneTrust, Figma, and more. Explore Smartlook's tech stack below.

  • LinkedIn Ads
    Advertising
  • OneTrust
    Cookie Compliance
  • Figma
    Design
  • Google Fonts API
    Font Scripts
  • Pardot
    Marketing
  • PHP
    Programming Languages
  • JavaScript
    Programming Languages
  • Brand24
    Social Media Analytics And Monitoring

Smartlook's Email Address Formats

Smartlook uses at least 1 format(s):
Smartlook Email FormatsExamplePercentage
First.Last@smartlook.comJohn.Doe@smartlook.com
42%
First@smartlook.comJohn@smartlook.com
14%
FL@smartlook.comJD@smartlook.com
2%
First.Last@smartlook.comJohn.Doe@smartlook.com
42%

Frequently Asked Questions

Where is Smartlook's headquarters located?

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Smartlook's main headquarters is located at 31 Šumavská, 19th Floor. The company has employees across 4 continents, including AsiaEuropeAfrica.

What is Smartlook's official website and social media links?

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Smartlook's official website is smartlook.com and has social profiles on LinkedInCrunchbase.

What is Smartlook's NAICS code?

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Smartlook's NAICS code is 5112 - Software Publishers.

How many employees does Smartlook have currently?

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As of December 2025, Smartlook has approximately 82 employees across 4 continents, including AsiaEuropeAfrica. Key team members include Account Manager: P. K.Mobile / Revenue Lead: A. C.Sales Manager: O. C.. Explore Smartlook's employee directory with LeadIQ.

What industry does Smartlook belong to?

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Smartlook operates in the Software Development industry.

What technology does Smartlook use?

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Smartlook's tech stack includes LinkedIn AdsOneTrustFigmaGoogle Fonts APIPardotPHPJavaScriptBrand24.

What is Smartlook's email format?

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Smartlook's email format typically follows the pattern of First.Last@smartlook.com. Find more Smartlook email formats with LeadIQ.

How much funding has Smartlook raised to date?

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As of December 2025, Smartlook has raised $3.6M in funding. .

When was Smartlook founded?

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Smartlook was founded in 2016.

Smartlook

Software DevelopmentSouth Moravian, Czech Republic51-200 Employees

Look at your website through your customer's eyes.

Smartlook is a qualitative analytics solution for web and mobile helping over 200,000 businesses of all sizes and industries answer the “whys” behind users’ actions — why do users churn, or why aren’t they using a feature, or why are they skipping onboarding? Now you can eliminate the guesswork. 

With a unique feature set, Smartlook gives you a way to finally understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, and heatmaps give you mass data about where most people click and scroll. Automatic event tracking lets you know how (and how often) your visitors do specific things, while conversion funnels take those events and show you how much success you're having with conversions.

Started in 2016, Smartlook has grown into a complete solution for qualitative analytics, making guesswork a thing of the past. Stop wondering why, and start getting answers today.

Section iconCompany Overview

Headquarters
31 Šumavská, 19th Floor
NAICS Code
5112 - Software Publishers
Founded
2016
Employees
51-200

Section iconFunding & Financials

  • $3.6M

    Smartlook has raised a total of $3.6M of funding over 1 rounds. .

  • $10M$25M

    Smartlook's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $3.6M

    Smartlook has raised a total of $3.6M of funding over 1 rounds. .

  • $10M$25M

    Smartlook's revenue is estimated to be in the range of $10M$25M

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