Who's Mailing What! Employee Directory
Advertising ServicesFlorida, United States2-10 Employees
Who's Mailing What! (WMW!) is an advertising services company based in Clearwater, Florida, founded in 1978 as a direct mail archive. It maintains what it describes as the most comprehensive database of direct mail examples, cataloging campaigns from hundreds of thousands of mail pieces across the U.S. markets and spanning more than 200 industry categories, including credit cards, fundraising, insurance, telecom, catalogs, travel, and automotive. The service targets professionals and organizations seeking historical direct mail examples to inform campaigns, benchmarking, and creative development, addressing questions about how direct mail has been used in various sectors. In May 2024, the company announced a leadership transition with the current president departing and a new CEO assuming the role. The firm operates in the advertising services industry and emphasizes its role as a repository and reference for direct mail campaigns.