Insights

Expanding Digital Presence Who What Wear's strong digital footprint through its fashion publication and podcasts positions it well for targeted advertising and content sponsorship opportunities, especially as it continues to grow its audience across international markets.

Fashion Industry Engagement Active participation in high-profile events like Cannes Film Festival and Paris Fashion Week creates opportunities for brand collaborations, influencer partnerships, and exclusive fashion content sponsorships seeking to leverage these prestigious platforms.

Innovation and AI Adoption The company's quick integration of AI technology such as Chat GPT indicates a readiness for advanced digital solutions, opening doors for AI-driven marketing tools, personalized content services, and innovative commerce integrations.

Product Line Expansion Launching exclusive clothing collections and establishing a New York-based brand demonstrates a focus on diverse revenue streams which may be attractive for retail partners, licensing opportunities, and distribution collaborations.

Market Positioning With a revenue range of 25 to 50 million dollars and strategic backing from Future PLC, Who What Wear is well-positioned for partnerships with brands targeting upscale digital fashion consumers, providing potential avenues for sponsored content, brand collaborations, and digital marketing services.

Who What Wear Tech Stack

Who What Wear uses 8 technology products and services including Teads, Taboola, Magnite, and more. Explore Who What Wear's tech stack below.

  • Teads
    Advertising
  • Taboola
    Advertising
  • Magnite
    Advertising
  • Marfeel
    Analytics
  • Crazy Egg
    Analytics
  • Quantcast Choice
    Cookie Compliance
  • Marketo
    Marketing Automation
  • Google Search Console
    Web Analytics

Media & News

Who What Wear's Email Address Formats

Who What Wear uses at least 1 format(s):
Who What Wear Email FormatsExamplePercentage
FLast@whowhatwear.comJDoe@whowhatwear.com
86%
First@whowhatwear.comJohn@whowhatwear.com
9%
First.Last@whowhatwear.comJohn.Doe@whowhatwear.com
3%
FL@whowhatwear.comJD@whowhatwear.com
2%

Frequently Asked Questions

What is Who What Wear's official website and social media links?

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Who What Wear's official website is whowhatwear.com and has social profiles on LinkedIn.

What is Who What Wear's NAICS code?

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Who What Wear's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Who What Wear have currently?

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As of July 2026, Who What Wear has approximately 138 employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Marketing Officer: B. G.Vice President Business Affairs: A. F.Executive Assistant To Chief Executive Officer And Co-Founder: L. H.. Explore Who What Wear's employee directory with LeadIQ.

What industry does Who What Wear belong to?

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Who What Wear operates in the Retail Apparel and Fashion industry.

What technology does Who What Wear use?

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Who What Wear's tech stack includes TeadsTaboolaMagniteMarfeelCrazy EggQuantcast ChoiceMarketoGoogle Search Console.

What is Who What Wear's email format?

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Who What Wear's email format typically follows the pattern of FLast@whowhatwear.com. Find more Who What Wear email formats with LeadIQ.

How much funding has Who What Wear raised to date?

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As of July 2026, Who What Wear has raised $28M in funding. The last funding round occurred on Jun 27, 2017.

When was Who What Wear founded?

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Who What Wear was founded in 2006.
Who What Wear logo

Who What Wear

Retail Apparel and FashionCalifornia, United States51-200 Employees

Clique Media Group operates in the retail apparel and fashion industry and is headquartered in Los Angeles, California, at 750 North West Hollywood, 90069. The company employs between 51 and 200 people. It owns and operates the Who What Wear brand, an international fashion media property known for the digital publication whowhatwear.com and related podcasts. Who What Wear was founded in 2006 by Hillary Kerr and Katherine Power and is now part of Future US LLC, an international media group and digital company. The business maintains an online presence through whowhatwear.com and presents itself as a digital-first fashion publication with international reach.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2006
Employees
51-200

Section iconFunding & Financials

  • $28M

    Who What Wear has raised a total of $28M of funding over 5 rounds. Their latest funding round was raised on Jun 27, 2017as a series_c.

  • $25M$50M

    Who What Wear's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $28M

    Who What Wear has raised a total of $28M of funding over 5 rounds. Their latest funding round was raised on Jun 27, 2017as a series_c.

  • $25M$50M

    Who What Wear's revenue is estimated to be in the range of $25M$50M

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