Insights

Digital Media Strength As a prominent digital fashion publication with an international reach, Who What Wear offers ample opportunities for advertising, sponsored content, and partnerships targeting fashion-conscious consumers and lifestyle brands looking to expand their digital presence.

Fashion Event Engagement The company's active participation in high-profile events such as Cannes Film Festival and Paris Fashion Week indicates strong industry connections, providing avenues for brand collaborations, exclusive content sponsorships, and targeted marketing campaigns aligned with luxury and high-end fashion audiences.

Innovative Tech Adoption With recent initiatives like launching an AI chatbot and engaging with TikTok, Who What Wear demonstrates a focus on integrating cutting-edge technology, opening opportunities for tech-driven advertising solutions, data analytics services, and innovative content formats for brands aiming to target tech-savvy consumers.

Expanding Product Lines The introduction of the Who What Wear Collection and collaborations with brands like Alfie Paris suggest potential for brand partnership opportunities, licensing deals, and merchandising collaborations with retailers interested in leveraging the company's fashion authority.

Market Position and Growth With a revenue range of up to $100 million and recent acquisition by Future PLC, Who What Wear is positioned for further expansion, making it a strategic partner for companies seeking to reach a growing digital and fashion-forward audience through integrated media and content marketing initiatives.

Who What Wear Tech Stack

Who What Wear uses 8 technology products and services including The Trade Desk, Teads, OpenX, and more. Explore Who What Wear's tech stack below.

  • The Trade Desk
    Advertising
  • Teads
    Advertising
  • OpenX
    Advertising
  • Comscore
    Analytics
  • TikTok Pixel
    Analytics
  • Open Graph
    Content Management System
  • Marketo
    Marketing Automation
  • Adobe Fonts
    Web Fonts

Media & News

Who What Wear's Email Address Formats

Who What Wear uses at least 1 format(s):
Who What Wear Email FormatsExamplePercentage
FLast@whowhatwear.comJDoe@whowhatwear.com
86%
First@whowhatwear.comJohn@whowhatwear.com
9%
First.Last@whowhatwear.comJohn.Doe@whowhatwear.com
3%
FL@whowhatwear.comJD@whowhatwear.com
2%

Frequently Asked Questions

Where is Who What Wear's headquarters located?

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Who What Wear's main headquarters is located at 750 North West Hollywood, California 90069 United States. The company has employees across 6 continents, including North AmericaEuropeAfrica.

What is Who What Wear's official website and social media links?

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Who What Wear's official website is whowhatwear.com and has social profiles on LinkedIn.

How much revenue does Who What Wear generate?

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As of April 2026, Who What Wear's annual revenue is estimated to be $1M.

What is Who What Wear's NAICS code?

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Who What Wear's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Who What Wear have currently?

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As of April 2026, Who What Wear has approximately 138 employees across 6 continents, including North AmericaEuropeAfrica. Key team members include Chief Marketing Officer: B. G.Executive Assistant To Chief Executive Officer And Co-Founder: L. H.Vice President, Social Media: J. L.. Explore Who What Wear's employee directory with LeadIQ.

What industry does Who What Wear belong to?

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Who What Wear operates in the Retail Apparel and Fashion industry.

What technology does Who What Wear use?

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Who What Wear's tech stack includes The Trade DeskTeadsOpenXComscoreTikTok PixelOpen GraphMarketoAdobe Fonts.

What is Who What Wear's email format?

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Who What Wear's email format typically follows the pattern of FLast@whowhatwear.com. Find more Who What Wear email formats with LeadIQ.

When was Who What Wear founded?

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Who What Wear was founded in 2006.

Who What Wear

Retail Apparel and FashionCalifornia, United States51-200 Employees

Who What Wear is an international fashion company known for its digital fashion publication — whowhatwear.com. The brand was founded in 2006 by Hillary Kerr and Katherine Power and includes the chart-topping podcasts Second Life and Who What Wear with Hillary Kerr, both hosted by Kerr.  Headquartered in Los Angeles.

Who What Wear is now part of Future US LLC, an international media group and leading digital company.

Section iconCompany Overview

Headquarters
750 North West Hollywood, California 90069 United States
NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2006
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Who What Wear's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Who What Wear's revenue is estimated to be in the range of $50M$100M

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