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Insights

Advertising Revenue Scale WFTS is a mid to large market ABC affiliate with estimated revenue between 100M and 250M, presenting an opportunity to offer advanced ad tech, multi-channel sponsorship packages, and premium inventory access across news, sports, and entertainment content.

Local Programmatic Growth Current tech stack includes Amazon Advertising, Snowplow, Adobe Experience Cloud and Microsoft/Zoom tools. This suggests openness to programmatic ad solutions, data-driven targeting enhancements, and integration services to optimize local advertising campaigns.

Cross-Platform Partnerships Recent partnerships with other media and community organizations indicate a collaborative approach and willingness to co-create content and sponsorships, presenting a pathway for co-branded campaigns, events, and sponsored segments.

Audience Engagement With a diverse Tampa Bay area audience and a strong news/sports/entertainment mix, there is potential to upsell targeted social, OTT, and newsletter monetization packages leveraging first-party data from the station and its partners.

Strategic Local Ecosystem Based in a business-sensitive market with nearby university and corporate presence, there are opportunities for industry sponsorships, thought-leadership content, and regional campaigns aligned with major employers and events in the Tampa Bay area.

Similar companies to WFTS - Tampa Bay 28

WFTS - Tampa Bay 28 Tech Stack

WFTS - Tampa Bay 28 uses 8 technology products and services including Amazon Advertising, Snowplow, Duda, and more. Explore WFTS - Tampa Bay 28's tech stack below.

Media & News

WFTS - Tampa Bay 28's Email Address Formats

WFTS - Tampa Bay 28 uses at least 4 email formats:
WFTS - Tampa Bay 28 Email FormatsExamplePercentage
FLast@abcactionnews.comJDoe@abcactionnews.com
95%
FirstLast@abcactionnews.comJohnDoe@abcactionnews.com
1%
First@abcactionnews.comJohn@abcactionnews.com
2%
Last@abcactionnews.comDoe@abcactionnews.com
2%

Frequently Asked Questions

What is WFTS - Tampa Bay 28's phone number?

Minus sign iconPlus sign icon You can contact WFTS - Tampa Bay 28's main corporate office by phone at
+1-818-460-****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is WFTS - Tampa Bay 28's official website and social media links?

Minus sign iconPlus sign iconWFTS - Tampa Bay 28's official website is tampabay28.com and has social profiles on LinkedIn.

How much revenue does WFTS - Tampa Bay 28 generate?

Minus sign iconPlus sign icon As of October 2026, WFTS - Tampa Bay 28's annual revenue is estimated to be $100M - $250M.

What is WFTS - Tampa Bay 28's SIC code and NAICS code?

Minus sign iconPlus sign iconWFTS - Tampa Bay 28's SIC code is 2711 - Newspapers: Publishing, or Publishing and Printing and NAICS code is 515 - Broadcasting (except Internet).

How many employees does WFTS - Tampa Bay 28 have currently?

Minus sign iconPlus sign iconAs of October 2026, WFTS - Tampa Bay 28 has approximately 162 employees across 5 continents, including North America, Europe and Africa. Key team members include Founder: J. G., Owner: N. T. and Owner: T. R. Explore WFTS - Tampa Bay 28's employee directory with LeadIQ.

What industry does WFTS - Tampa Bay 28 belong to?

Minus sign iconPlus sign iconWFTS - Tampa Bay 28 operates in the Broadcast Media Production and Distribution industry.

What technology does WFTS - Tampa Bay 28 use?

Minus sign iconPlus sign iconWFTS - Tampa Bay 28's tech stack includes Amazon Advertising, Snowplow, Duda, OneTrust, Adobe Experience Cloud, Qualtrics, Microsoft Teams and Zoom.

What is WFTS - Tampa Bay 28's email format?

Minus sign iconPlus sign iconWFTS - Tampa Bay 28's email format typically follows the pattern of FLast@abcactionnews.com. Find more WFTS - Tampa Bay 28 email formats with LeadIQ.

When was WFTS - Tampa Bay 28 founded?

Minus sign iconPlus sign iconWFTS - Tampa Bay 28 was founded in 1981.
WFTS - Tampa Bay 28 logo

WFTS - Tampa Bay 28

Broadcast Media Production and DistributionFlorida, United States51-200 Employees

WFTS-TV, commonly known as Tampa Bay 28, is the primary ABC network affiliate serving the Tampa-St. Petersburg-Sarasota television market, delivering a schedule that emphasizes news, sports, and entertainment. The station operates in the broadcast media production and distribution industry and is based in Tampa, Florida. Its coverage area includes Pinellas, Hillsborough, Polk, Pasco, and Highlands counties, reflecting the region it serves.

The station's audience consists of local viewers seeking reliable local information and programming, as well as the advertisers aiming to reach that audience. It participates in cross-entity collaborations within the media landscape, including partnerships that expand weather reporting and reporting resources. A development in 2023 involved a collaboration where Beasley Media Group Tampa partnered with ABC Action News on WFTS-TV to provide hourly meteorologist reports as needed.

Section iconCompany Overview

Phone number
+1-818-460-****
Website
tampabay28.com
SIC Code
2711 - Newspapers: Publishing, or Publishing and Printing
NAICS Code
515 - Broadcasting (except Internet)
Founded
1981
Employees
51-200

Section iconMedia & News

Section iconFunding & Financials

  • $100M - $250M

    WFTS - Tampa Bay 28's revenue is estimated to be in the range of $100M - $250M

Company Leadership

  • Founder at WFTS - Tampa Bay 28
    J. G.
    Founder
    Mobile Phone
  • Owner at WFTS - Tampa Bay 28
    N. T.
    Owner
    Mobile Phone
  • Owner at WFTS - Tampa Bay 28
    T. R.
    Owner
    Mobile Phone
  • Vp/General Manager at WFTS - Tampa Bay 28
    T. M.
    Vp/General Manager
    Mobile Phone
  • Sports Director at WFTS - Tampa Bay 28
    B. S.
    Sports Director
    Mobile Phone

Employee Directory

  • Internet Director at WFTS - Tampa Bay 28
    D. F.
    Internet Director
    Mobile Phone
  • Director at WFTS - Tampa Bay 28
    D. T.
    Director
    Mobile Phone
  • Publicity Director at WFTS - Tampa Bay 28
    E. E.
    Publicity Director
    Mobile Phone
  • Sports Director at WFTS - Tampa Bay 28
    J. G.
    Sports Director
    Mobile Phone
  • Director at WFTS - Tampa Bay 28
    M. T.
    Director
    Mobile Phone

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