Acquisition Growth Wetoska Packaging is undergoing a recent acquisition by Midland; leverage this transition to offer scalable packaging solutions that integrate with Midland’s existing distribution and customer base, positioning for cross-sell and upsell opportunities.

SMB to Mid-Market Current revenue range and small employee footprint indicate capacity for expanded packaging programs and service levels; target mid-market food producers seeking reliable, scalable packaging partners with personal service.

Technology Enablement Existing tech stack includes iCIMS, WordPress, Mailchimp and analytics tools; use data-driven outreach, CRM-aligned campaigns and digital experience enhancements to win new accounts and improve retention post-acquisition.

Strategic Fit With a six-decade track record in food packaging and Elk Grove Village presence, position as a trusted partner for customers prioritizing stability, compliant packaging programs and customization in packaging solutions.

Expansion Potential Acquisition by Midland signals broader capabilities in packaging; pursue partnerships and co-selling opportunities with Midland’s network, offering bundled packaging services, materials efficiency programs, and sustainability-focused packaging initiatives.