Strategic Acquisition Western Marketing Associates Corp was acquired by Integrity Marketing Group in 2022, signaling a path to enhanced distribution capabilities and potential access to Integrity’s broader agent network and resources for cross-selling and partnership opportunities.

Independent Agent Focus As a national IMO with a core emphasis on recruiting and supporting independent life and health agents for the senior market, there are strong sales opportunities to partner with or extend services to agencies seeking back-office support, training, and product access.

Senior Market Strength Operating since 1989 with a dedicated senior life and health product lineup, WMAC executes in a stable, high-demand segment, presenting opportunities to offer targeted senior-focused policies, retirement planning tools, and wellness programs to agent networks.

Digital Enablement Investments in online training and a resource center (Agency Playbook) and a tech stack including WordPress, MySQL, React, and Google Cloud CDN indicate a modern, scalable platform ideal for expanding agent education, onboarding programs, and digital marketing services for partners.

Revenue Scale With estimated annual revenue of 50 to 100 million and a workforce of 11-50 employees, WMAC presents a mid-market profile that aligns with enterprise partner collaboration, co-branded campaigns, and bundled product offerings to drive growth for aligned carriers and agencies.