Local market footprint Established automotive dealer in Berlin, WI with multiple nearby markets (Fond du Lac, Oshkosh, greater Wisconsin). Opportunity to expand cross-region promotions, service plans, and loyalty programs to nearby towns that already trust the brand.

GM Certified Advantage Position West Side GM as a one-stop destination for new GM vehicles, certified pre-owned, and a full-service ecosystem (body shop, rentals, parts). Sales plays can leverage certified options, financing, and aftersales to increase deal size and lifetime value.

Diversified tech stack Leverage existing tech stack (AWS, Google Workspace, React) to run targeted digital campaigns, dynamic inventory showcases, and seamless online-to-offline experiences that convert inquiries into showroom visits and service appointments.

Mid-market revenue Current revenue range suggests capacity for expansion through fleet services, rental collaborations, and aftersales maintenance packages. Propose fleet accounts, corporate discounts, and service contracts to boost recurring revenue.

Service-centric upsell Full range of service departments and body shop enables cross-sell opportunities for maintenance plans, financing add-ons, parts and accessories, and collision repair referrals to drive repeat visits and higher margin services.