Strong Brand Recognition Advantage Ford has established a solid reputation in Calgary since 1995, consistently winning prestigious awards such as the Ford President's Diamond Club and President's Award. This indicates high customer loyalty and a trusted brand image, creating opportunities to upsell premium vehicle and service packages to existing clients.

Expansive Inventory With one of the largest Ford inventories in Southern Alberta, Advantage Ford caters to a wide range of customer preferences. This broad selection opens avenues to cross-promote accessories, financing options, and extended warranties to diverse buyer segments.

Focus on Innovation The company actively adopts new automotive technologies and model launches, such as the 2021 F-150 and 2023 Super Duty, demonstrating a customer base interested in the latest vehicle features. This provides opportunities to promote connected car services, aftermarket upgrades, and digital loyalty programs.

Digital Engagement Advantage Ford’s website uses modern tools like WordPress, Cloudflare Bot Management, and targeted advertising platforms such as Bing Ads, suggesting a strategic focus on online marketing. Leveraging this digital footprint can enhance lead generation campaigns and personalized marketing efforts for higher conversions.

Financial Resilience Generating revenue between 25 and 50 million dollars with a sizable team, Advantage Ford's robust financial position and proven sales record suggest capacity for expanding service offerings and exploring new sales channels such as online sales or fleet partnerships to drive growth.