Insights

Growth Opportunities Warrior Sports operates in lacrosse and hockey with ongoing product launches such as Novium 2 Pro and Super Novium, indicating a pipeline of innovative gear that could attract sponsorships, co-branding, or distribution partnerships with teams, leagues, and retailers seeking cutting-edge equipment.

Expansion Readiness With revenue in the 50 to 100 million range and a mid-size employee base, Warrior is positioned for channel expansion, including direct-to-consumer enhancements, international distribution, and specialty retailers that align with its premium performance positioning.

Brand Partnerships Recent leadership hires and strategic collaborations (e.g., partnerships with Komets) suggest openness to brand partnerships and content collaborations; there are opportunities to propose co-marketing, sponsorships, and event-driven campaigns to elevate visibility in lacrosse and hockey communities.

Digital & Data Active use of social platforms and marketing tech (Klaviyo, Facebook Pixel, Zendesk) indicates receptivity to enhanced digital campaigns, CRM-driven retention programs, and data-backed upselling opportunities across new product launches and premium protective gear.

Competitive Positioning As a dominant lacrosse and hockey equipment player with a history of acquisitions and product evolution, Warrior could be approached for enterprise-level supplier relationships, private-label opportunities, or bundled offers with complementary brands in the sports equipment ecosystem.

Warrior Sports Tech Stack

Warrior Sports uses 8 technology products and services including Instagram, Facebook Pixel, TikTok, and more. Explore Warrior Sports's tech stack below.

  • Instagram
    Advertising
  • Facebook Pixel
    Analytics
  • TikTok
    Audio, Video, Graphics
  • Zendesk
    Documentation Tools
  • Sage
    Enterprise Resource Planning
  • yepnope.js
    Javascript Frameworks
  • Klaviyo
    Marketing Automation
  • Facebook
    Widgets

Warrior Sports's Email Address Formats

Warrior Sports uses at least 1 format(s):
Warrior Sports Email FormatsExamplePercentage
First.Last@warrior.comJohn.Doe@warrior.com
90%
Last@warrior.comDoe@warrior.com
9%
FLast@warrior.comJDoe@warrior.com
1%

Frequently Asked Questions

Where is Warrior Sports's headquarters located?

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Warrior Sports's main headquarters is located at 7080 23 Mile Road Shelby, Michigan 48316 United States. The company has employees across 5 continents, including North AmericaEuropeAfrica.

What is Warrior Sports's phone number?

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You can contact Warrior Sports's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Warrior Sports's official website and social media links?

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Warrior Sports's official website is warrior.com and has social profiles on LinkedIn.

What is Warrior Sports's NAICS code?

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Warrior Sports's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Warrior Sports have currently?

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As of May 2026, Warrior Sports has approximately 254 employees across 5 continents, including North AmericaEuropeAfrica. Key team members include Chief Executive Officer: C. A.Chief Executive Officer And Founder And Artist: J. C.Chief Marketing Officer: D. D.. Explore Warrior Sports's employee directory with LeadIQ.

What industry does Warrior Sports belong to?

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Warrior Sports operates in the Sporting Goods Manufacturing industry.

What technology does Warrior Sports use?

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Warrior Sports's tech stack includes InstagramFacebook PixelTikTokZendeskSageyepnope.jsKlaviyoFacebook.

What is Warrior Sports's email format?

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Warrior Sports's email format typically follows the pattern of First.Last@warrior.com. Find more Warrior Sports email formats with LeadIQ.

When was Warrior Sports founded?

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Warrior Sports was founded in 1992.

Warrior Sports

Sporting Goods ManufacturingMichigan, United States201-500 Employees

Warrior Sports is a sporting goods manufacturer headquartered in Shelby Township, Michigan, with the listed address 7080 23 Mile Road, Shelby, MI 48316, United States. The company develops and produces equipment, footwear, and apparel for lacrosse and hockey athletes of all ages and abilities. Founded in 1992, Warrior Sports was acquired by New Balance Athletic Shoe, Inc. in February 2004, and its 2007 acquisition of Brine Sporting Goods expanded its presence in lacrosse and hockey markets. The organization employs between 201 and 500 people and operates in the sporting goods manufacturing industry. Recent product initiatives include the Novium line, with models such as the Super Novium and the Novium 2 Pro, as well as the Nemesis chest pad introduced in March 2024.

Section iconCompany Overview

Headquarters
7080 23 Mile Road Shelby, Michigan 48316 United States
Phone number
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
1992
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Warrior Sports's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Warrior Sports's revenue is estimated to be in the range of $50M$100M

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