Strong Customer Base With nearly 90 percent of U.S. households shopping at Walmart annually, Walmart Connect offers unparalleled access to a vast and engaged consumer audience, providing significant opportunities for brands to reach targeted demographics at scale.

Innovative ad solutions Recent launches like In-Store Moments and proprietary data demonstrate Walmart Connect's capability to deliver real-time, behavior-driven advertising, enabling brands to create highly relevant and timely marketing campaigns inside both physical and digital environments.

Data-Driven Approach Partnerships such as Improvado enhance Walmart Connect’s retail data analytics capabilities, offering advanced insights that can help brands optimize campaign performance and measure ROI more effectively.

Operational Efficiency Walmart Connect is undergoing restructuring with significant job reductions to streamline decision-making and reduce expenses, which may create additional efficiencies and opportunities for tailored, high-impact advertising collaborations.

Growth Potential Revenue estimates between 1 billion and 10 billion dollars position Walmart Connect as a major player in the advertising industry, offering ample opportunities for innovative partners to develop integrated marketing solutions and expand market share.