Insights

Growth signal Pet insurance market momentum with Waggel reporting multi-year growth and a scalable digital model suggests opportunities for cross-sell of add-ons like AI-supported triage and enhanced digital vet care partnerships.

Leadership transition Founders stepping down presents an opening for new strategic partnerships and executive outreach to align with fresh leadership priorities, potential to offer collaborative insurtech solutions or co-marketing.

Tech-enabled Waggel leverages modern tech stack and a digital-first customer experience, indicating receptiveness to API integrations, data analytics collaborations, and scalable tech services to streamline underwriting and claims.

Social footprint Active sponsorships and community engagement such as Bristol Pride Dog Show signal branding opportunities and partnerships with lifestyle and pet-owner communities to expand channel reach.

Impact & grants Existing philanthropic grants to shelters show openness to CSR-aligned partnerships and cause marketing, creating potential for co-branded sponsorships or grant-funded program collaborations.

Similar companies to Waggel

Waggel Tech Stack

Waggel uses 8 technology products and services including Databricks, GitHub, Docker, and more. Explore Waggel's tech stack below.

Media & News

Waggel's Email Address Formats

Waggel uses at least 2 email formats:
Waggel Email FormatsExamplePercentage
First@waggel.co.ukJohn@waggel.co.uk
95%
First.Last@waggel.co.ukJohn.Doe@waggel.co.uk
5%

Frequently Asked Questions

What is Waggel's official website and social media links?

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Waggel's official website is waggel.co.uk and has social profiles on LinkedIn.

How much revenue does Waggel generate?

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As of September 2026, Waggel's annual revenue is estimated to be $10M - $25M.

What is Waggel's NAICS code?

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Waggel's NAICS code is 524 - Insurance Carriers and Related Activities.

How many employees does Waggel have currently?

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As of September 2026, Waggel has approximately 76 employees across 2 continents, including Europe and Africa. Key team members include Chief Executive Officer: H. D., Chief Marketing Officer: K. K. and Chief Product Officer: H. S. Explore Waggel's employee directory with LeadIQ.

What industry does Waggel belong to?

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Waggel operates in the Insurance industry.

What technology does Waggel use?

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Waggel's tech stack includes Databricks, GitHub, Docker, Contentful, WordPress, Intercom, Notion and Piwik PRO Core.

What is Waggel's email format?

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Waggel's email format typically follows the pattern of First@waggel.co.uk. Find more Waggel email formats with LeadIQ.

When was Waggel founded?

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Waggel was founded in 2017.
Waggel logo

Waggel

InsuranceEngland, United Kingdom51-200 Employees

Waggel is a London-based pet insurance provider focused on a digital-first, human-centered approach to coverage. The company aims to simplify and personalise pet insurance by combining contemporary technology with thoughtful design and a dedicated customer advocate for each policyholder. With a mid-sized team and a track record spanning about five years, Waggel has helped over 100,000 pets stay healthy and supported owners through the claims process. Its core focus is serving pet owners in the UK who want straightforward, reliable coverage.

In the insurance sector, Waggel is positioned as an insurtech-driven player within pet insurance, prioritizing accessible service and policyholder support. In February 2026, the company announced a collaboration with Joii Pet Care to provide an AI-supported triage service as an optional add-on to policies.

Section iconCompany Overview

NAICS Code
524 - Insurance Carriers and Related Activities
Founded
2017
Employees
51-200

Section iconFunding & Financials

  • $10M - $25M

    Waggel's revenue is estimated to be in the range of $10M - $25M

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