Strategic partnerships Leverage the Synchrony Financial partnership to position Figo as a preferred pet health reimbursement solution for financial services and fintech clients, expanding cross-sell opportunities with lenders and card issuers seeking pet-related coverage integrations.

Technology-driven care Highlight Figo’s cloud-based pet healthcare platform and tech stack to pursue B2B and B2C sales with veterinary networks, pet care apps, and insurers seeking scalable, digital-first policy administration and client engagement tools.

Wide market reach Capitalize on a sizable market footprint in Chicago and national exposure from media and partnerships (Costco, large-scale campaigns) to approach multi-location veterinary chains, pet retailers, and employer benefits programs offering pet insurance.

Growth signals Position revenue scale (mid to high hundreds of millions) and notable hiring in digital marketing and experience design as indicators of capability to support large enterprise customers with tailored marketing, enrollment, and analytics services.

Consumer insights Utilize Figo’s pet parenting surveys and data-driven approaches to offer market research collaborations, cobranded campaigns, and segmentation insights for brands targeting pet owners, influencers, and loyalty programs.