Market Expansion Following its acquisition by Marcal Paper, von Drehle Corporation is positioned for integrated growth within the eco-friendly and recycled tissue product segment, presenting opportunities to leverage expanded distribution channels and brand recognition to increase sales into both retail and away-from-home markets.

Sustainable Product Focus With a strong emphasis on recycled and eco-friendly products, von Drehle appeals to environmentally conscious customers and organizations seeking sustainable tissue solutions, creating a niche for targeted marketing and B2B sales with eco-conscious enterprises and institutions.

Innovative Offerings The launch of the Transcend product line demonstrates von Drehle’s commitment to innovation, providing an entry point for sales conversations centered around advanced, customer-aligned tissue dispenser solutions and differentiated product features in the away-from-home segment.

Community Engagement Active partnerships with organizations like the Humane Society signal a community-oriented brand image, which can be leveraged to build relationships with nonprofit and community-focused clients, fostering sales through brand loyalty and corporate social responsibility initiatives.

Financial Stability With revenues estimated between 50 and 100 million dollars and a mid-sized operation, von Drehle presents a manageable target for expanding sales efforts, offering opportunities for tailored solutions in the tissue and paper product sectors to both existing and new B2B clients.