Sustainable expansion Leverage Voestalpine’s ongoing green initiatives, such as the planned electric arc furnace at Donawitz and green hydrogen pilot projects, to position welding consumables and services as enabling technologies for sustainable steel production and retrofits for customers pursuing lower emissions.

Integrated solutions Promote Böhler Welding as a total solutions provider with aligned welding machines, consumables, and process know-how. Target customers seeking end-to-end welding ecosystem optimization, reducing downtime and improving weld quality across multiple industries.

Digital and automation edge Capitalize on the firm’s tech stack and digital collaborations (Argo CD, SAP Basis, Dynatrace, TrackJS) to offer connected, data-driven welding management, remote monitoring, and predictive maintenance services for mining and manufacturing partners.

Strategic partnerships Explore co-development and long-term collaborations with logistics, signaling, and steel divisions (e.g., Zeltweg Signaling, LogServ, SBB) to embed wear- and corrosion-protected surfaces (UTP) and soldering/brazing consumables into rail, infrastructure, and energy projects.

Global reach, local focus Leverage 50 subsidiaries and 4,000 sales partners to identify high-potential regional markets, tailor surface protection and brazing solutions to local industry needs, and secure multi-region welding procurement contracts that benefit from Voestalpine’s brand and technical credibility.