Digital Marketing Enablement CVB already uses ad tracking tools and a CMS, but could benefit from a unified performance marketing strategy to boost BG event attendance and destination awareness. A partner could optimize multi channel advertising, implement updated attribution, and improve event landing pages and lead funnels to turn visitors into attendees and sponsors.

Event Partnership Potential Leverage upcoming events such as BG 4x4 Fest and other conference opportunities by offering sponsorship management, co branded experiences, and package deals with local hotels and venues. Propose a revenue sharing or turnkey promotions program with measurable ROI to turn event audiences into future visitors and meeting clients.

Regional Growth Opportunity Regional expansion to Bowling Green Kentucky signals growth opportunities across the cross border market. A regional partnership approach with nearby CVBs and economic development agencies could unlock joint marketing campaigns, cross state itineraries, and grouped travel deals that attract meetings, sports, and leisure visitors.

Tech Stack Optimization Tech stack shows Umbraco, Shopify, and analytics tools; there is room for modernization and integration. A services package to optimize the website, migrate to a modern CMS if needed, enhance SEO and performance, implement seamless Shopify capabilities for merch or ticketing, and unify data streams for clearer reporting would support growth.

Outsourced Marketing Support With a near absent staff, outsourced marketing support could be compelling. Offer white label or agency services for content creation, social media, event promotion, and lead generation, enabling Visit BG Ohio to scale campaigns, maintain consistency, and rapidly respond to new events without adding headcount.