Sustainable Workplace Capitalize Viking's sustainability focus to upsell eco-friendly office equipment, energy-efficient devices, recycled consumables, and take-back programs, plus services for carbon footprint measurement and sustainability reporting to drive lower total cost of ownership for customers.

Omnichannel Advantage Leverage the integrated omni-channel platform and Viking One program to expand multi-channel procurement for corporate clients, offering consolidated invoicing, supplier rationalization, and ERP or CRM integrations for streamlined purchasing.

European Growth With a European footprint serving large and small businesses, pursue cross border expansion including localized pricing, regional logistics, multilingual catalogs, and compliance support to close larger deals with multinational accounts.

Digital Payments Existing payments and CRM tech stack (PayPal, Google Pay, Salesforce Interaction Studio) enables targeted digital marketing and flexible purchasing; propose personalized offers, self service ordering improvements, and loyalty program enhancements to increase order frequency and average spend.

Product & Services Expansion Expand beyond core products by bundling managed services such as managed print, workspace optimization, installation and maintenance with product sales; leverage Smart Choice and Price King lines to deliver cost savings and drive wallet share in office spend.