Small-scale agility Viking Packaging operates with a lean team (11-50 employees), suggesting an opportunity to position them as a nimble, high-touch partner for small to mid-sized brands seeking personalized packaging innovations and faster turnaround.

Cost-Effective Solutions With a stated focus on innovative, cost-effective packaging solutions, target mid-market manufacturers looking to optimize total packaging spend, not just the box, and offer value through efficiency and cost visibility.

Experience-driven Emphasize end-to-end packaging experience from filling to customer unboxing, aligning with brands prioritizing premium customer experience and unboxing metrics to differentiate their products.

Growth-ready Revenue range of 10M-25M and a mention of capacity for design and customization indicate potential for scalable packaging programs for growing brands transitioning from startup to established player.

Tech-enabled Marketing Utilize their tech stack familiarity (web tools and analytics) to propose digital-driven packaging programs, including track-and-trace packaging, online configurators, and data-backed packaging optimization for e-commerce brands.