Insights

Growing Market Position Veestro has established itself as a recognized leader in the plant-based meal delivery segment, evidenced by its Veggie Award win in 2017 and the 2021 VegNews Veggie Award for Best Vegan Meal Delivery Service. This demonstrates strong brand credibility and customer trust, presenting opportunities to expand marketing efforts and forge partnerships with health-conscious retailers.

Strategic Collaborations The company's active partnerships with Ocean Hugger Foods and New Wave Foods suggest an openness to menu innovation and co-branding opportunities. Sales teams could leverage these collaborations to promote new products or develop joint offerings tailored to health-conscious and sustainable consumer segments.

Niche and Sustainability Focus Veestro's emphasis on organic, plant-based, and sustainably sourced ingredients aligns with the growing consumer demand for environmentally friendly and health-focused foods. This provides an opening to target eco-conscious foodservice providers, corporate wellness programs, and retail chains seeking sustainable product lines.

Limited Scale but Growing Revenue With current revenues estimated between one to ten million dollars and a small team of 2-10 employees, Veestro presents a scalable opportunity for investors or partners aiming to tap into the expanding vegan and plant-based food markets, especially through outsourcing and distribution channels.

Innovation and Content Engagement The launch of initiatives like Veestro’s Recipe Collaboration Series indicates a focus on consumer engagement and brand differentiation. Opportunities exist to develop culinary collaborations or tailored meal programs for niche markets such as wellness retreats, corporate clients, or culinary brands aiming to enhance their plant-based offerings.

Veestro Tech Stack

Veestro uses 8 technology products and services including Criteo, Rakuten, Crazy Egg, and more. Explore Veestro's tech stack below.

  • Criteo
    Advertising
  • Rakuten
    Affiliate Advertising Networks
  • Crazy Egg
    Analytics
  • Ordergroove
    E-commerce Platforms
  • Google Workspace
    Email
  • Zepto
    Javascript Libraries
  • jQuery Mobile
    Mobile Frameworks
  • AddToAny
    Widgets

Veestro's Email Address Formats

Veestro uses at least 1 format(s):
Veestro Email FormatsExamplePercentage
FLast@veestro.comJDoe@veestro.com
45%
Last@veestro.comDoe@veestro.com
5%
First@veestro.comJohn@veestro.com
5%
FLast@veestro.comJDoe@veestro.com
45%

Frequently Asked Questions

Where is Veestro's headquarters located?

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Veestro's main headquarters is located at 1715 East 21st Street Los Angeles, California 90058 United States. The company has employees across 1 continents, including North America.

What is Veestro's phone number?

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You can contact Veestro's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Veestro's official website and social media links?

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Veestro's official website is veestro.com and has social profiles on LinkedInCrunchbase.

What is Veestro's SIC code NAICS code?

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Veestro's SIC code is 4731 - Arrangement of Transportation of Freight and Cargo NAICS code is 311 - Food Manufacturing.

How many employees does Veestro have currently?

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As of March 2026, Veestro has approximately 7 employees across 1 continents, including North America. Key team members include Founder & Ceo: M. F.. Explore Veestro's employee directory with LeadIQ.

What industry does Veestro belong to?

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Veestro operates in the Food and Beverage Manufacturing industry.

What technology does Veestro use?

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Veestro's tech stack includes CriteoRakutenCrazy EggOrdergrooveGoogle WorkspaceZeptojQuery MobileAddToAny.

What is Veestro's email format?

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Veestro's email format typically follows the pattern of FLast@veestro.com. Find more Veestro email formats with LeadIQ.

How much funding has Veestro raised to date?

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As of March 2026, Veestro has raised $1.7M in funding. The last funding round occurred on Apr 02, 2020 for $1.7M.

When was Veestro founded?

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Veestro was founded in 2012.

Veestro

Food and Beverage ManufacturingCalifornia, United States2-10 Employees

Veestro won the 2017 Veggie Award for Best Meal Delivery Service! 

Veestro offers delicious plant-based meals, made fresh and delivered to your door frozen. Healthy, heat-and-eat meals for busy people. 

Our Story: 
Mark and Monica had grown up in Costa Rica, where fresh, home-cooked meals with tons of vegetables and fruit were the daily normal. It’s also where that happy, healthy outlook called pura vida was a way of life.

When Mark was in banking, he daily found himself in the modern life dilemma: time-starved and hungry. The fast meals weren’t healthy. The healthy meals weren’t fast. To some, it’s a problem. To Mark, it was a business need.
So after he left the corporate world, he began putting his skills into a business people were hungry for. He raised funds, negotiated contracts, built a facility and called on the best marketing and sales person he knew. His sister, Monica. Together, they created Veestro.

Now, Mark and Monica are bringing some of that pura vida to modern American life. Veestro is about what feeds us, body and soul—delicious, organic, healthy, sustainable, from plants. And it’s fully prepared for any time we need to eat it. Mark and Monica like to think of Veestro as pura vida, right to your doorstep. And feeding your happy makes them very happy.

Section iconCompany Overview

Headquarters
1715 East 21st Street Los Angeles, California 90058 United States
Phone number
SIC Code
4731 - Arrangement of Transportation of Freight and Cargo
NAICS Code
311 - Food Manufacturing
Founded
2012
Employees
2-10

Section iconFunding & Financials

  • $1.7M

    Veestro has raised a total of $1.7M of funding over 4 rounds. Their latest funding round was raised on Apr 02, 2020 in the amount of $1.7M.

  • $1M$10M

    Veestro's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1.7M

    Veestro has raised a total of $1.7M of funding over 4 rounds. Their latest funding round was raised on Apr 02, 2020 in the amount of $1.7M.

  • $1M$10M

    Veestro's revenue is estimated to be in the range of $1M$10M

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