Insights

Niche Market Focus Uptownie specializes in catering to young Indian women seeking effortlessly chic and well-fitting apparel, accessories, and footwear. This niche focus presents opportunities to expand targeted marketing campaigns, personalized product recommendations, and exclusive collections that resonate with local cultural preferences.

Growing Digital Presence With an active online platform and strategic use of digital tools like Google Ads and Analytics, Uptownie is well-positioned to leverage data-driven advertising and retargeting strategies. Selling personalized promotions or exclusive online collections could further boost sales and brand loyalty.

Product Quality Differentiation The company emphasizes high-quality, comfortable, and thoughtfully designed apparel tailored for Indian women, creating a strong value proposition. Opportunities exist to upsell premium product lines, introduce limited-edition collections, or collaborate with local designers to enhance product exclusivity.

Expanding Customer Engagement Uptownie’s user-friendly website features live chat and multiple payment options, fostering direct customer interaction. This engagement channel can be expanded to include virtual styling consultations, loyalty programs, or exclusive member discounts to increase repeat purchases.

Market Expansion Potential Given its positioning within the competitive Indian fashion e-commerce segment, Uptownie can explore expanding into adjacent markets or categories such as maternity wear or activewear. Strategic collaborations, influencer partnerships, and localized marketing can facilitate growth in new customer segments.

Uptownie Tech Stack

Uptownie uses 8 technology products and services including Google Ads, Google Conversion Tracking, cdnjs, and more. Explore Uptownie's tech stack below.

  • Google Ads
    Advertising
  • Google Conversion Tracking
    Advertising Networks
  • cdnjs
    Content Delivery Network
  • Google Hosted Libraries
    Content Delivery Network
  • Slick
    Javascript Libraries
  • Envoy
    Load Balancers
  • Shopify Product Reviews
    Online Review Management
  • Google Analytics
    Web Analytics

Media & News

Uptownie's Email Address Formats

Uptownie uses at least 2 format(s):
Uptownie Email FormatsExamplePercentage
First@uptownie101.comJohn@uptownie101.com
58%
First.Last@uptownie101.comJohn.Doe@uptownie101.com
42%

Frequently Asked Questions

What is Uptownie's official website and social media links?

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Uptownie's official website is uptownie.com and has social profiles on LinkedIn.

What is Uptownie's NAICS code?

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Uptownie's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Uptownie have currently?

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As of December 2025, Uptownie has approximately 33 employees across 2 continents, including AsiaAfrica. Key team members include Cmo And Co-Founder: S. A.Founder: P. A.. Explore Uptownie's employee directory with LeadIQ.

What industry does Uptownie belong to?

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Uptownie operates in the Retail Apparel and Fashion industry.

What technology does Uptownie use?

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Uptownie's tech stack includes Google AdsGoogle Conversion TrackingcdnjsGoogle Hosted LibrariesSlickEnvoyShopify Product ReviewsGoogle Analytics.

What is Uptownie's email format?

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Uptownie's email format typically follows the pattern of First@uptownie101.com. Find more Uptownie email formats with LeadIQ.

When was Uptownie founded?

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Uptownie was founded in 2015.

Uptownie

Retail Apparel and FashionWest Bengal, India11-50 Employees

Uptownie  is an online fashion label that retails women’s apparel, accessories and footwear. We are a one stop shop for young women who are looking to put together an effortlessly chic wardrobe. We  understand the clothing needs of  young Indian women, and design our clothes, keeping in mind that no one has the time for slips, nips and tucks, shoulders that slip off, or cuts that don’t flatter the Indian woman’s body. We pride ourselves on our quality - we offer summer tees that are 100% cotton, work wear that is 100% linen, occasion wear that will not leave you prey to untimely wardrobe malfunctions, and stitching that looks beautifully finished. We provide a one stop solution for all your fashion needs, and have collaborated with vendors across the country to develop signature pieces that are not to be found elsewhere - with us, you can browse a collection of bestselling organisation bags to keep you chic and organised when travelling, shoes that are breathable, quirky and comfortable, and jewellery to add the right amount of sparkle to your outfit. You can browse our aesthetically pleasing and user friendly website at your leisure, ask us any questions you may have using our live chat feature, pay easily with a whole host of paying options, avail timely nationwide delivery and be ready for everyday of your life. With a classy but affordable collection, Uptownie  is all about harnessing woman power. Be the young, ferocious YOU with an undying spirit to make a difference, and look breathtaking while you’re at it!

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Founded
2015
Employees
11-50

Section iconMedia & News

Section iconFunding & Financials

  • $1M$10M

    Uptownie's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Uptownie's revenue is estimated to be in the range of $1M$10M

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