Unreal Snacks
Food and Beverage ServicesMassachusetts, United States51-200 Employees
Unreal Snacks is a Boston-based company in the food and beverage services sector pursuing a mission to unjunk the world by offering chocolate snacks made with simple ingredients and reduced sugar. The brand originated from two kids who questioned why candy had to be loaded with sugar and artificial additives, and it has grown into a national presence. Today Unreal products are available in more than 33,000 locations, including retailers such as Target, Whole Foods Market, Costco, Sprouts, Kroger, and Publix, as well as regional stores. The company sells online through its own site, Amazon, and Thrive Market. The brand targets everyday shoppers seeking snack options with cleaner ingredients, avoiding artificial dyes, flavors, and preservatives and offering lower sugar. In 2026 Unreal expanded its product lineup with a new launch, Peanut Butter Drops, unveiled at the Sweets & Snacks Expo, signaling ongoing product development.